Website:
primeperk.in
Job details:
🚀 We’re Hiring: Digital Marketing Expert (Freelancer / Contractual)
📍 Remote | Flexible | Project-Based / Retainer
🌐 About Us – Prime Perk Consultancy Services
At Prime Perk Consultancy Services, we are a fast-growing, innovation-driven IT and business consulting firm committed to delivering high-performance digital solutions. Our expertise spans across website & app development, digital transformation, automation, branding, cloud solutions, and performance marketing.
We work closely with startups, SMEs, and enterprise clients across multiple industries, helping them build a strong online presence, generate quality leads, and scale their business with measurable results. Our approach combines technology, creativity, and data-driven strategies to ensure sustainable growth for our clients.
As we continue to expand aggressively in the digital domain, we are looking for a highly experienced, result-oriented Digital Marketing Expert who can take ownership of complete digital growth — from lead generation to revenue conversion.
💼
Role OverviewWe are seeking a performance-focused Digital Marketing Expert on a freelance or contractual basis who can plan, execute, and optimize end-to-end digital marketing campaigns.
This is not just a marketing role — we are looking for someone who understands the complete business funnel, including:
👉 Lead Generation
👉 Lead Collection & Data Management
👉 Sales Conversion Strategy
👉 Cross-Selling & Upselling
👉 Customer Retention
You will play a key role in driving revenue growth, not just traffic or impressions.
🎯
Core Responsibilities🔹 1. Lead Generation & Business Growth
- Design and execute high-converting lead generation campaigns across platforms
- Generate qualified leads for services like IT solutions, digital marketing, and consulting
- Build multi-channel lead funnels (organic + paid + referral)
- Develop landing pages, lead magnets, and conversion funnels
- Optimize CPL (Cost Per Lead) and maximize ROI
- Implement strategies for B2B & B2C lead acquisition
🔹 2. Lead Collection, CRM & Data Optimization
- Set up and manage lead collection systems (forms, landing pages, chatbots, integrations)
- Maintain and organize lead databases using CRM tools
- Segment leads based on behavior, interest, and demographics
- Ensure proper lead nurturing workflows (email, WhatsApp, remarketing)
- Track and analyze lead lifecycle from acquisition to conversion
🔹 3. Sales Support, Conversion & Revenue Strategy
- Align marketing strategies with sales goals and revenue targets
- Create and optimize sales funnels to increase conversion rates
- Support closing strategies through retargeting, remarketing, and persuasive content
- Collaborate with internal teams to convert leads into paying clients
- Continuously improve conversion rate optimization (CRO)
🔹 4. Cross-Selling & Upselling Strategy
- Identify opportunities to cross-sell and upsell services to existing clients
- Develop campaigns that promote additional services and premium packages
- Create customer journeys that encourage repeat business and higher ticket sales
- Implement retention marketing strategies to maximize customer lifetime value (CLV)
🔹 5. Paid Advertising (Performance Marketing)
- Plan and manage high-performing campaigns on:
- ✔ Google Ads (Search, Display, YouTube)
- ✔ Meta Ads (Facebook & Instagram)
- ✔ LinkedIn Ads (B2B targeting)
- Conduct keyword research, audience targeting, and competitor analysis
- Optimize campaigns for maximum ROI and minimum acquisition cost
- Perform A/B testing on creatives, copies, and landing pages
- Scale successful campaigns strategically
🔹 6. Search Engine Optimization (SEO & AI Search Ranking)
- Implement advanced SEO strategies to rank on:
- ✔ Google Search
- ✔ Bing & other search engines
- ✔ AI-driven search platforms (ChatGPT, voice search, AI assistants, etc.)
- Optimize website structure, content, and technical SEO
- Conduct keyword research aligned with user intent & AI search trends
- Build high-quality backlinks and authority signals
- Ensure ranking for high-conversion keywords and service-based searches
- Stay updated with evolving AI Search Engine Optimization (AISO) trends
🔹 7. Social Media Marketing & Branding
- Manage and grow presence on platforms like:
- ✔ LinkedIn (B2B branding & lead generation)
- ✔ Facebook & Instagram (engagement & ads)
- Build strong brand positioning and audience engagement strategies
- Plan and execute content calendars (posts, reels, campaigns)
- Generate inbound leads through organic and paid strategies
- Monitor engagement metrics and optimize performance
🔹 8. Content Marketing & Funnel Strategy
- Develop high-quality content for:
- ✔ Blogs & website pages
- ✔ Ad creatives & copies
- ✔ Email campaigns
- ✔ Social media content
- Create value-driven content funnels that convert audiences into leads
- Implement storytelling and persuasive messaging strategies
🔹 9. Analytics, Reporting & Performance Tracking
- Track campaign performance using tools like:
- ✔ Google Analytics
- ✔ Google Tag Manager
- ✔ Meta Pixel
- ✔ CRM dashboards
- Generate detailed reports on:
- ✔ Traffic
- ✔ Leads
- ✔ Conversion rates
- ✔ ROI
- Provide actionable insights and continuously improve strategies
🔹 10. Automation & Growth Hacking
- Implement marketing automation tools and workflows
- Use AI tools to enhance productivity, targeting, and personalization
- Explore innovative growth hacking strategies for rapid scaling
- Stay ahead with latest digital trends, tools, and technologies
🧠
Required Skills & Expertise- Proven experience in Digital Marketing, Performance Marketing, or Growth Marketing
- Strong expertise in Lead Generation & Sales Funnel Optimization
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads
- Deep understanding of SEO + AI Search Optimization
- Experience with CRM tools, automation, and analytics
- Ability to think strategically and execute independently
- Strong analytical mindset with data-driven decision-making
⭐
Preferred Qualifications (Bonus)- Experience in IT services, SaaS, or consulting industry
- Knowledge of international markets (US, UK, Middle East, etc.)
- Experience in high-ticket sales funnels
- Familiarity with tools like HubSpot, Zoho, Mailchimp, SEMrush, Ahrefs
- Basic understanding of website platforms (WordPress, Shopify)
💰
Engagement Model- Freelance / Contractual (Flexible engagement)
- Project-based or monthly retainer options
- Performance-based incentives for lead generation & conversions
- Long-term opportunity based on results
🌟
Why Join Prime Perk?- Work with a growing and ambitious digital consultancy
- Opportunity to directly impact revenue and business growth
- Flexible work environment (Remote + Performance-based)
- Exposure to diverse industries and international clients
- Freedom to experiment, innovate, and scale strategies
📩 How to Apply:
Send your portfolio, case studies, and past campaign results to:
📧 info@primeperk.in
Or connect via LinkedIn DM or Visit Website for more details.
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- #Hiring #DigitalMarketing #Freelancer #PerformanceMarketing #LeadGeneration #SEO #GoogleAds #MetaAds #LinkedInMarketing #SalesGrowth #Upselling #CrossSelling #RemoteJobs #ITServices #PrimePerk #GrowthMarketing 🚀
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