Digital Marketing Specialist

MIOT International

Website: miotinternational.com
Job details:
We are looking for a performance-driven Google Ads Specialist with proven expertise in managing high-converting campaigns. This role will primarily focus on lead generation through Google Ads (Search, Display, YouTube), with secondary involvement in social media platforms.
Experience in healthcare marketing is preferred, especially in handling high-intent medical queries and international patient campaigns.

Key Responsibilities

* Plan, execute, and optimise Google Ads campaigns (Search, Display, YouTube) focused on lead generation
* Perform keyword research, competitor analysis, and audience targeting for high-conversion campaigns
* Manage conversion tracking (GA4, Google Tag Manager) and ensure accurate reporting
* Continuously optimise campaigns based on CPL, ROAS, and conversion quality
* Analyse landing page performance and suggest improvements for better conversions
* Monitor and improve Quality Score, CTR, and conversion rates

Key Skills Required (Must Have)
* Strong hands-on expertise in Google Ads (Search is critical)
* Experience in conversion tracking (GA4, GTM, pixels)
* Proven track record in lead generation campaigns
* Ability to optimise campaigns based on data, not assumptions
* Strong analytical mind-set with reporting skills Click on Apply to know more.