Website:
kovaitapesprivatelimited.com
Job details:
Company Description KOVAI TAPES PRIVATE LIMITED is a manufacturing company based in Coimbatore, known for its focus on quality adhesive tape products and reliable service. The company serves a range of industrial and commercial clients, offering solutions designed for durability and performance. Team members collaborate across production, sales, and support functions to deliver consistent value to customers. Working at KOVAI TAPES PRIVATE LIMITED provides opportunities to contribute to a growing business, develop professional skills, and be part of a supportive, performance-driven environment.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Coimbatore. This role is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and support sales objectives. Day-to-day tasks include managing social media channels, developing online marketing content, coordinating email campaigns, and monitoring paid advertising efforts. The specialist will analyze web and campaign performance data, prepare reports, and recommend improvements to enhance reach and engagement. Collaboration with sales, product, and management teams is expected to ensure consistent messaging and effective promotion of the company’s products.
Qualifications
- Candidates should possess strong skills in Digital Marketing and Online Marketing to plan, execute, and measure integrated campaigns.
- Candidates should possess skills in Social Media Marketing to manage platforms, grow audiences, and engage with customers effectively.
- Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns based on insights.
- Candidates should possess strong Communication skills to create clear messaging, coordinate with internal teams, and interact with external partners.
- Relevant experience with SEO/SEM, email marketing tools, and content management systems is beneficial.
- A bachelor’s degree in marketing, communications, business, or a related field is preferred, along with prior experience in a digital marketing role.
- Ability to work on-site in Coimbatore, manage multiple projects, and adapt to evolving business needs is required.
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