InstaLaxmi
Website:
instalaxmi.com
Job details:
Company Description
InstaLaxmi is the country’s first and largest B2B Digital Gold platform provider, catering to jewelers across the nation. Our platforms are designed to include innovative features such as loyalty programs and gamified experiences that enhance consumer engagement. By tailoring our solutions to fit user behavior, we enable increased app usage and business growth for our clients. InstaLaxmi is dedicated to revolutionizing how businesses interact with digital gold, creating impactful tools for the jewelry industry.
Role Description
This is a full-time, on-site role for a Digital Marketing Specialist, based in the Mumbai Metropolitan Region. The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Key responsibilities include managing social media strategies, implementing SEO/SEM efforts, analyzing marketing data to measure performance, and closely collaborating with cross-functional teams to achieve business goals.
Qualifications
- Proficiency in Digital Marketing, SEO, and SEM strategies, with experience in campaign management and optimization
- Expertise in Social Media Management and Content Marketing to drive customer engagement and brand visibility
- Strong analytical skills for data interpretation and the ability to use tools such as Google Analytics and other performance metrics
- Proficiency in Marketing tools and platforms such as email marketing software, PPC, and advertising networks
- Excellent communication, organizational, and coordination skills to manage projects efficiently and collaborate within teams
- A Bachelor’s degree in Marketing, Communications, or a related field is preferred
- Experience in the B2B or e-commerce sector, especially within the gold or jewelry industry, is advantageous
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