heu.ai
Website:
heu.ai
Job details:
Role Description
We are looking for a Digital Marketing Specialist to manage and improve our company’s online marketing activities. The candidate will be responsible for building brand visibility, generating leads, managing digital campaigns, and tracking marketing performance across different online channels.
Responsibilities
- Plan and execute digital marketing campaigns across online platforms.
- Manage company social media pages such as LinkedIn, Instagram, Facebook, and other relevant channels.
- Create and publish engaging content for social media, website, blogs, and campaigns.
- Support SEO activities to improve website ranking and organic traffic.
- Run and monitor paid campaigns such as Google Ads, Meta Ads, and LinkedIn Ads.
- Manage email marketing campaigns, newsletters, and lead nurturing emails.
- Track and report campaign performance using tools like Google Analytics, Google Search Console, and ad dashboards.
- Research market trends, competitors, keywords, and audience behavior.
- Work with stakeholders to support lead generation and conversion.
- Maintain brand consistency across all digital marketing channels.
- Suggest new ideas to improve online presence, engagement, and lead quality.
Required Skills
- Knowledge of SEO, social media marketing, email marketing, and paid ads.
- 1–3 years of experience in digital marketing.
- Experience with CRM tools, email marketing platforms, or marketing automation tools.
- Understanding of Google Analytics, Google Ads, Meta Business Suite, or similar tools.
- Good communication and coordination skills.
- Creative thinking with a data-driven approach.
- Ability to manage multiple campaigns and deadlines.
Preferred Qualifications
- Bachelor’s/Master's degree in Marketing, Business, Communications, or a related field.
Click on Apply to know more.