Website:
fatafatservice.com
Job details:
🌟 About Us
FatafatService is building India’s vendor-first service platform — helping local service providers grow their business with better tools, visibility, and customer access.
We are at an early but high-momentum stage, preparing for a major market launch.
🎯 Role Overview
We are looking for a Digital Marketing Specialist who can execute, experiment, and scale across paid, organic, and content channels.
This role is not just strategy — it is hands-on execution + iteration + performance tracking.
🔥 Key Responsibilities1. Performance Marketing (Core)
- Plan, execute, and optimize campaigns on:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Instagram, Facebook)
- Manage budgets, bids, creatives, and targeting
- Run A/B tests on creatives, copy, and landing pages
- Optimize for CPC, CTR, CAC, and conversions
2. SEO & Organic Growth
- Work with content & product teams to:
- Optimize pages for search (on-page SEO)
- Improve keyword targeting & internal linking
- Identify high-intent keywords for service discovery
- Track rankings, impressions, and traffic growth
3. Content & Creative Coordination
- Collaborate on:
- Instagram reels / short-form video campaigns
- Ad creatives (static + video)
- Work with designers, reel creators, and agencies
- Ensure consistent brand tone & messaging
4. Funnel & Analytics
- Track full funnel:
- Impression → Click → Visit → Action
- Use tools like:
- Google Analytics
- Google Tag Manager
- Ads dashboards
- Identify drop-offs and suggest improvements
5. Experimentation & Growth
- Run weekly experiments across:
- Channels
- Creatives
- Landing pages
- Explore new channels:
- Influencer marketing
- Local targeting strategies
- Community-driven growth
🧠 What We’re Looking ForMust-Have
- 2–5 years in digital marketing (startup or agency preferred)
- Strong hands-on experience with:
- Google Ads
- Meta Ads
- Good understanding of:
- SEO basics
- Funnels & analytics
- Ability to execute independently
Good to Have
- Experience with:
- Local services / marketplace / consumer apps
- Influencer campaigns
- Video-first content (Reels/Shorts)
- Familiarity with tools like:
- GA4, GTM
- Canva / basic creative tools
- Understanding of Indian audience behavior
💡 What Makes This Role Unique
- You will own growth, not just campaigns
- Work directly with founders on strategy + execution
- Build marketing from 0 → scale
- Real impact on product direction and business growth
📊 Success Metrics (First 3–6 Months)
- Increase in qualified traffic
- Improved CTR & reduced CAC
- Growth in brand search & recall
- Strong campaign experimentation velocity
Click on Apply to know more.