Evotech Global
Website:
evotech.global
Job details:
EVOTECH Information Technology Co LLC is looking for a Digital Marketing Specialist / Go-to-Market (GTM) Engineer to drive the growth of our SaaS and ERP products.
We are looking for an all-rounder who can manage the complete customer acquisition and conversion journey from GTM strategy and market research to paid advertising, lead generation, content, email marketing, and conversion optimization.
What You'll Do:
- Develop and execute GTM strategies for SaaS and ERP products.
- Run and optimize Google Ads, Meta Ads, and LinkedIn Ads.
- Generate B2B leads through paid campaigns, LinkedIn, email marketing, content, and social media.
- Create and optimize landing pages, lead funnels, and conversion campaigns.
- Manage email marketing, lead nurturing, onboarding, and re-engagement campaigns.
- Create compelling ad copy, social media content, video scripts, and marketing campaigns.
- Track and optimize the complete funnel from Ad → Signup → Activation → First Value → Paid Customer.
- Use tools like GA4, Google Tag Manager, Hotjar, Mixpanel, and other analytics platforms to analyze user behavior.
- Run A/B tests, retargeting campaigns, and conversion optimization initiatives.
- Work with sales, product, and customer success teams to improve lead quality, user activation, retention, and paid conversions.
What We're Looking For:
- 2+ years of experience in Digital Marketing, SaaS, B2B, or Technology Marketing
- Hands-on experience with Google, Meta & LinkedIn Ads
- Strong understanding of SaaS GTM, lead generation, and growth funnels
- Experience with email marketing, content marketing, CRO, and analytics
- Knowledge of SaaS metrics such as CAC, CPL, LTV, conversion, activation, and retention
- Creative, analytical, proactive, and highly execution-focused
- Experience with AI-powered marketing tools is a plus
If you're someone who can take a SaaS product from strategy to lead generation, user acquisition, activation, and paid conversion, we'd love to hear from you!
Click on Apply to know more.