Epirco Group
Website:
epirco.com
Job details:
Digital Marketing Specialist
Epirco Group · Delhi, India (On-site) · Full-Time
USE LINK BELOW TO APPLY
About Epirco
Epirco Group is an international business services company operating across India, Latin America, the US and the Middle East. We build and operate businesses across technology, infrastructure, real estate, and professional services.
About the Role
We're looking for a Digital Marketing Specialist to own the planning, execution, and continuous improvement of our digital marketing across SEO, content, social media, email, paid campaigns, and website optimisation.
This is not an execution-only role. You'll be expected to think commercially, identify opportunities before they become requests, and build marketing systems that generate qualified business outcomes. You'll work closely with Design, Sales, Operations, Development, and Leadership.
You'll report to the Operations Manager and work from our Delhi office (Netaji Subhash Place).
What You'll Own
Marketing Strategy & Execution
• Execute digital marketing initiatives aligned with business objectives
• Translate commercial priorities into marketing activities
• Build and maintain marketing calendars
• Monitor competitors and emerging market trends
• Recommend improvements supported by research and analytics
SEO (On-Page & Off-Page)
• Keyword research and content hierarchy optimisation
• Technical SEO audits, metadata, internal linking
• Link-building initiatives and guest posting
• Citation building and competitor backlink analysis
Content Marketing
• Write marketing copy for social media, blogs, newsletters, landing pages, and websites
• Collaborate with subject matter experts for technically accurate content
• Continuously optimise existing content based on performance
Social Media Management
• Develop and execute social media strategies
• Create and maintain content calendars
• Monitor engagement and audience behaviour
• Coordinate with designers and video editors for creative assets
Email Marketing
• Plan and execute newsletter campaigns
• Segment audiences and build campaigns
• Analyse performance and recommend improvements
Website Optimisation
• Maintain marketing pages and support landing page creation
• Coordinate with developers on performance improvements
• Recommend UX improvements that increase conversions
Analytics & Reporting
• Monitor performance across all channels
• Build weekly and monthly reports
• Present actionable recommendations supported by data
• Identify underperforming initiatives and recommend corrective actions
Documentation & AI
• Create and maintain SOPs for recurring marketing activities
• Build AI-assisted marketing workflows
• Evaluate emerging tools and identify automation opportunities
Requirements
• Minimum 2 years of experience in Digital Marketing (agency, SaaS, technology, or IT environment preferred)
• Strong understanding of SEO (on-page and off-page)
• Experience managing multiple digital marketing channels simultaneously
• Excellent copywriting and content development skills
• Experience with email marketing platforms
• Strong analytical and problem-solving abilities
• Excellent written and spoken English
• High attention to detail
• Ability to manage multiple priorities under deadlines
• Proficiency with Canva Pro
Preferred
• Google Analytics 4, Google Search Console, Google Tag Manager
• SEMrush, Ahrefs, or similar SEO platforms
• Mailchimp, Brevo, or similar email marketing tools
• WordPress or similar CMS
• Basic HTML/CSS
• Paid social campaign experience (Meta Ads, Google Ads)
• Demonstrated use of AI tools within marketing workflows
How We Work
We operate on three principles:
Plan like McKinsey: Diagnose before proposing solutions. Decisions backed by research and data.
Move like a Startup: Deliver with urgency. Experiment, learn, iterate. Raise risks before deadlines are missed.
Execute like Co-founders: Own problems rather than passing them on. Prioritise business outcomes over task completion.
What Success Looks Like
• First 30 days: Understand the business, learn systems, begin executing with guidance
• Days 31-60: Independently manage initiatives, deliver campaigns, produce reporting, recommend improvements
• Days 61-90: Fully own execution, demonstrate measurable improvements, build repeatable processes, require minimal supervision
Location: Netaji Subhash Place, Delhi 110034
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https://shorturl.at/IEycX
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