Website:
edfusionglobal.com
Job details:
Company Description EdFusion Global is a global education and consulting company focused on empowering professionals, entrepreneurs, and institutions through internationally recognized academic and career-focused programs. The organization partners with reputed international universities and institutions to offer Doctorate (DBA, PhD), Honorary Doctorate, MBA, and executive education programs. Its mission is to connect ambitious learners with global education opportunities through transparent processes, flexible learning models, and strategic academic collaborations. EdFusion Global is committed to making education accessible, credible, and closely aligned with real-world leadership, innovation, and business excellence.
Role Description The Digital Marketing Specialist will manage and execute digital marketing initiatives to promote EdFusion Global’s programs and brand. This full-time, on-site role in Noida involves planning and implementing campaigns across channels such as social media, search, email, and content platforms. Responsibilities include creating and optimizing digital content, managing paid and organic campaigns, monitoring performance analytics, and generating reports to guide continuous improvement. The specialist will collaborate with the marketing and admissions teams to develop lead-generation strategies, enhance online presence, and ensure consistent messaging across all digital touchpoints.
Qualifications
- Strong digital marketing skills, including social media marketing, search engine marketing, and email marketing.
- Experience with content creation and management, including web content, copywriting, and basic graphic or video assets.
- Proficiency in analytics and optimization tools, such as Google Analytics, advertising dashboards, and marketing automation platforms.
- Knowledge of SEO/SEM principles, audience targeting, and campaign performance tracking.
- Excellent written and verbal communication skills, with attention to detail and brand consistency.
- Ability to work collaboratively in an on-site team environment and manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in education, consulting, or professional services marketing is an advantage.
Click on Apply to know more.