Website:
eco-friendly.tech
Job details:
Company Description Eco Friendly Tech Solutions is an IT training and career development company focused on preparing students and professionals with practical, industry-ready skills. The organization provides expert training in areas such as Digital Marketing, UI/UX Design, Cyber Security, Full Stack Development, Data Analytics, Artificial Intelligence, and other emerging technologies. Learners gain hands-on experience through live projects, practical learning, certifications, and structured placement support. The company’s mission is to bridge the gap between education and employment by delivering quality training, fostering innovation, and promoting excellence, making it an attractive environment for professionals who value growth and impact.
Role Description The Digital Marketing Specialist is a full-time remote role responsible for planning, executing, and optimizing digital campaigns that promote Eco Friendly Tech Solutions’ training programs and brand. Day-to-day responsibilities include managing social media channels, developing and implementing online marketing strategies, creating and optimizing content for multiple platforms, and analyzing campaign performance using web analytics tools. The specialist collaborates with internal teams to align marketing initiatives with business goals, supports lead generation and enrollment efforts, and ensures consistent brand messaging across all digital touchpoints. This role also involves monitoring industry trends, testing new digital tactics, and providing regular performance reports and recommendations for improvement.
Qualifications
- Candidates should possess skills in Digital Marketing and Online Marketing, including campaign planning, SEO/SEM basics, and email marketing.
- Candidates should possess skills in Social Media Marketing, including content creation, community management, and paid social campaigns.
- Candidates should possess skills in Web Analytics, including tracking, reporting, and interpreting data to optimize digital performance.
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
- Relevant experience in managing digital campaigns for education, training, or technology services is beneficial.
- Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience is advantageous.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.
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