CloudFulcrum
Website:
cloudfulcrum.com
Job details:
Digital Marketing Specialist – B2B Services
Role Overview:
CloudFulcrum is seeking an experienced Digital Marketing Specialist to drive lead generation, brand awareness, and pipeline growth for our services-led business. This role focuses on enterprise B2B marketing with strong alignment to sales outcomes and Salesforce-centric consulting services.
Key Responsibilities:
• Generate qualified inbound and outbound leads for the company
• Drive brand awareness through organic, social, and content-led initiatives
• Implement AI-driven SEO strategies to improve organic traffic and conversions
• Plan and execute Account-Based Marketing (ABM) programs for enterprise accounts
• Manage email marketing and LinkedIn campaigns for demand generation
• Execute influencer and ecosystem marketing initiatives
• Own event marketing campaigns (pre, during, and post events)
• Collaborate closely with sales, leadership, and delivery teams
• Deliver weekly performance and ROI reports
Required Skills & Experience:
• 7–8 years of B2B digital marketing experience in IT services or consulting firms
• Strong experience in lead generation, ABM, and enterprise marketing
• Hands-on expertise in SEO, AI-based SEO tools, LinkedIn and email marketing
• Strong analytical and reporting capabilities
Preferred Qualifications:
• Experience in Salesforce ecosystem or Salesforce consulting services
• Exposure to global event marketing (Dreamforce, World Tours, Tech events)
• Experience with marketing automation tools and CRM integrations
Click on Apply to know more.