Website:
chapterhome.in
Job details:
Company Description Chapter Home is a home and kitchen destination that supports people through every chapter of life, from first homes to growing households. The company curates a range of brands and products selected with care, spanning different budgets, styles, and ways of living.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Mumbai. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across social media, search, and other online channels to drive brand awareness, engagement, and conversions. The specialist will collaborate with content, design, and merchandising teams to ensure consistent messaging and effective promotion. Responsibilities also include monitoring trends, audience behavior, and competitor activity to refine digital strategies and support overall marketing goals.
Qualifications
- Strong skills in Digital Marketing and Online Marketing, with deep experience in running Multiple meta ad campaigns
- D2C experience is mandatory
- Ability to automate using AI tools for efficient campaign management
- Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns based on insights.
- Excellent Communication skills for collaborating with cross-functional teams and crafting clear, engaging messaging.
- Experience with paid advertising platforms (e.g., Meta Ads, Google Ads) and basic knowledge of SEO is beneficial.
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