Website:
cadmech.co.in
Job details:
CADMECH Engineering Pvt. Ltd.
Job Description (JD)
Digital Marketing Professional / Associate
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Position Title
Digital Marketing Professional / Associate
Experience Required
4–6 Years (Minimum 5 Years Preferred)
Industry Preference
B2B Marketing / Industrial Products / Engineering Education / Technical Training / EdTech / Automation Industry
Location
Pune, Maharashtra
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About CADMECH Engineering Pvt. Ltd.
CADMECH Engineering Pvt. Ltd. is one of India’s emerging leaders in Smart Engineering Lab solutions for:
* CNC Training Labs
* Robotics & Automation Labs
* Mechatronics Labs
* Industry 4.0 Learning Systems
* Simulation & VR-based Engineering Training
* Faculty Development Programs
* Smart Manufacturing Education
CADMECH works with:
* Engineering Colleges
* Polytechnics
* ITIs
* Universities
* Skill Development Institutes
* Government Technical Education Departments
The company is building a strong national presence through Smart Lab innovations, engineering education transformation, and CADMECH Academy initiatives.
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Job Summary
We are looking for a highly driven Digital Marketing Professional who can build CADMECH’s digital authority, generate qualified institutional leads, strengthen brand visibility, and support business growth through integrated digital campaigns.
The candidate should understand:
* LinkedIn B2B lead generation
* Engineering education ecosystem
* Content marketing
* Paid advertising
* CRM & automation
* Social media strategy
* Lead nurturing
* Analytics and campaign optimization
The role requires both strategic thinking and hands-on execution.
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Key Responsibilities
1. Lead Generation
* Generate qualified leads from engineering institutions.
* Run LinkedIn lead campaigns targeting:
* Principals
* Directors
* HODs
* Trustees
* Technical education authorities
* Create and optimize lead funnels.
* Generate demo bookings and FDP registrations.
* Build landing pages and lead magnets.
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2. Social Media Marketing
Manage CADMECH social media channels:
* LinkedIn
* YouTube
* Facebook
* Instagram
* WhatsApp Business
Responsibilities include:
* Weekly post planning
* Content scheduling
* Engagement growth
* Thought leadership campaigns
* Engineering education awareness content
* Campaign analytics
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3. Content Marketing
Create and manage:
* Blog articles
* Whitepapers
* Case studies
* Smart Lab reports
* PR content
* Email campaigns
* Brochures
* Podcast promotion
Coordinate with design/video teams.
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4. Website & SEO Management
* Improve SEO rankings.
* Optimize website pages.
* Create landing pages.
* Improve lead capture forms.
* Track visitor behavior.
* Manage Google Analytics.
* Optimize website conversion.
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5. Paid Advertising
Manage:
* LinkedIn Ads
* Google Ads
* Retargeting campaigns
* Lead form ads
* Display campaigns
Optimize:
* Cost per lead
* CTR
* Conversion rates
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6. CRM & Marketing Automation
* Manage lead database.
* Segment contacts.
* Track campaign performance.
* Create automated email and WhatsApp flows.
* Coordinate with telecalling and sales teams.
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7. PR & Branding Support
Support promotion of:
* Magazine cover stories
* Awards
* Podcast series
* Books
* Smart Lab initiatives
* CADMECH Academy
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8. Analytics & Reporting
Prepare:
* Weekly reports
* Lead generation reports
* Campaign performance reports
* ROI reports
* Website traffic reports
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Required Skills
Technical Skills
* LinkedIn Ads
* Google Ads
* SEO
* Meta Ads
* CRM Tools
* Email marketing tools
* Analytics tools
* Lead generation funnels
* B2B marketing
* Marketing automation
* Canva / basic design understanding
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Preferred Skills
* Experience in engineering/technical education sector
* Content writing ability
* Video marketing understanding
* Webinar management
* WhatsApp marketing
* Funnel optimization
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Key Performance Indicators (KPIs)
* Qualified leads generated/month
* Website traffic growth
* LinkedIn engagement growth
* Webinar/FDP registrations
* Demo bookings
* Lead conversion rates
* Email campaign performance
* Cost per lead reduction
* CRM database growth
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Expected Monthly Targets
Activity Monthly Target
LinkedIn Posts 20–25
Email Campaigns 4–6
Lead Magnets 2
YouTube Videos 2–4
Qualified Leads 80–150
Webinar/FDP Promotions 2–4
Website Landing Pages 2
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Salary Range
Negotiable based on:
* Experience
* Industry exposure
* Campaign handling ability
* B2B lead generation performance
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Reporting Structure
Reports directly to:
Director / Management Team
Coordinates with:
* Marketing Coordinators
* Marketing Engineers
* Design Team
* Telecalling Team
* Website Developer
Full time - 9.00 am to 5.30 pm
Weekly Off - Sunday
Click on Apply to know more.