BCES Admissions Abroad Pvt Ltd
Website:
bces.in
Job details:
Company Description BCES Admissions Abroad Pvt Ltd is a long-established overseas education consultancy dedicated to guiding students in selecting the right international study programs. Founded in 1997, the organization focuses on delivering professional counselling and comprehensive support to students and their parents. BCES offers end-to-end services including program and university selection, admissions assistance, scholarship guidance, and visa support. Recognized and trusted by students, parents, and universities, BCES has helped many individuals build successful careers through placements in leading institutions across countries such as the USA, UK, Germany, Australia, Canada, New Zealand, and more.
Role Description The Digital Marketing Manager is a full-time on-site role based in Gurugram, responsible for planning, executing, and optimizing digital marketing initiatives to promote BCES’s services. Day-to-day tasks include managing social media campaigns, overseeing online advertising, and creating digital content aligned with brand messaging and student needs. The role involves driving lead generation through targeted campaigns, landing pages, and marketing automation tools, while collaborating with counselling and admissions teams to ensure high-quality leads. The Digital Marketing Manager will monitor web analytics and campaign performance, prepare regular reports, and adjust strategies to improve reach, engagement, and conversions. Additional responsibilities include managing the digital marketing budget, coordinating with external vendors or agencies as needed, and staying current with trends in education marketing and digital platforms.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with experience in developing and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including managing platforms, content calendars, and paid social campaigns.
- Candidates should possess Lead Generation skills, with the ability to design funnels, capture quality inquiries, and nurture prospective students.
- Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and the ability to interpret data and optimize performance.
- Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred.
- Experience in education consulting, edtech, or service-based industries, as well as familiarity with CRM and marketing automation tools, is beneficial.
- Candidates should demonstrate strong communication skills, stakeholder management abilities, and a data-driven approach to decision-making.
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