Website:
anubulusu.com
Job details:
Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital campaigns to promote Anu Bulusu’s books, brand, and related initiatives. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring online engagement, and collaborating on campaign concepts and messaging. The role involves tracking performance metrics, using web analytics tools to refine strategies, and coordinating online marketing activities such as email campaigns, landing pages, and promotional events. This is a full-time, on-site role based in Hyderabad, requiring close collaboration with the author and supporting teams to ensure consistent, impactful digital presence.
Qualifications
- Candidates should possess skills in Digital Marketing and Online Marketing, including experience with campaign planning and execution across multiple channels.
- Candidates should possess skills in Social Media Marketing, including content planning, community engagement, and platform-specific best practices.
- Candidates should possess skills in Web Analytics, with the ability to interpret data, generate insights, and make recommendations to improve campaign performance.
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with creative and leadership teams.
- Experience with email marketing tools, SEO/SEM, and basic design or content tools (e.g., Canva, Adobe, or similar) is beneficial.
- Prior experience in book marketing, personal branding, or thought-leadership campaigns is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Hyderabad, stay organized in a fast-paced environment, and demonstrate curiosity and resilience in learning and experimentation.
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