Digital Marketing Specialist

Automated Tooling Systems India Pvt. Ltd.

Website: atsindia.net
Job details:

Role Overview

ATS India Private Limited is seeking an experienced and hands-on Digital Marketing Specialist to take end-to-end ownership of key marketing initiatives. This is not an entry-level role. The ideal candidate will be able to work independently, think strategically, and execute consistently across email marketing, content, market research, and social media with minimal supervision.

Key Responsibilities

• Plan, write, and execute email marketing campaigns; manage audience segmentation and track performance metrics.
• Conduct market, competitor, and industry research and translate insights into actionable marketing strategies.
• Develop and maintain a structured content calendar aligned with business goals.
• Create SEO-informed blog posts and supporting content for email and social channels.
• Design on-brand creatives for digital campaigns using Canva or similar tools.
• Manage and grow brand presence across LinkedIn, Facebook, and YouTube.
• Monitor analytics across campaigns and optimize performance based on insights.
• Collaborate closely with marketing stakeholders based in the US, ensuring overlap during business hours.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of hands-on digital marketing experience with ownership of campaigns.
• Proven experience with email marketing platforms including segmentation and analytics.
• Strong copywriting skills for blogs, emails, and social media.
• Comfort with market research and translating insights into content strategy.
• Proficiency in Canva and working knowledge of SEO principles.
• Experience using project management tools such as Asana, Monday.com, or ClickUp.

Preferred Qualifications 

• Experience working with Salesforce or another CRM platform.
• Background in B2B marketing, especially in engineering, manufacturing, automotive, or aerospace industries.
• Experience developing and managing long-term content calendars.
• Experience working with US-based teams or clients.

Work Schedule & Expectations

• This role is based in Hyderabad and requires partial overlap with US business hours to collaborate with global stakeholders.

Click on Apply to know more.