Website:
acceleratorx.org
Job details:
Digital Marketing Specialist (EdTech)
Company: AcceleratorX
Location: Bangalore (Hybrid / On-site Preferred)
Experience: 6 Months – 1+ Year (EdTech experience required)
Employment Type: Full-time
About the Role
AcceleratorX is looking for a Digital Marketing Specialist with experience in the EdTech industry who can manage and execute end-to-end digital marketing initiatives. The ideal candidate should be comfortable working across performance marketing, SEO, content, and brand-building activities to drive learner acquisition and brand visibility.
This role requires someone who understands how EdTech growth works — from lead generation to conversion-focused marketing funnels.
Key Responsibilities
• Plan and execute Meta Ads campaigns to generate high-quality leads
• Manage and optimize SEM campaigns (Google Ads) for learner acquisition
• Work on SEO strategies to improve organic traffic and search rankings
• Develop and execute content marketing strategies across website, blogs, and social platforms
• Contribute to brand positioning and digital presence of AcceleratorX
• Monitor campaign performance and optimize for CPL, conversions, and ROI
• Coordinate with design and content teams to create effective marketing assets
• Track and analyze marketing performance using analytics and reporting tools
Required Skills
• Meta Ads (Facebook & Instagram Ads)
• SEO (On-page and Off-page basics)
• SEM / Google Ads
• Content Marketing & Brand Building
• Understanding of marketing funnels and lead generation strategies
• Familiarity with analytics tools (Google Analytics, Search Console, etc.)
Preferred Background
• 6 months – 1+ year experience in EdTech digital marketing
• Experience working with lead generation campaigns for courses or upskilling programs
• Strong understanding of conversion-driven marketing strategies
What We Offer
• Competitive salary and growth opportunities
• Opportunity to work on high-impact EdTech marketing campaigns
• Exposure to AI-driven marketing workflows and experimentation
Click on Apply to know more.