Website:
aathilife.com
Job details:
Company Description Aathi Life is a spiritual lifestyle brand that blends tradition, craftsmanship, and mindful living. The company specializes in authentic handcrafted Karungali Malai and spiritual products created with care, devotion, and respect for traditional practices. Aathi Life focuses on offering meaningful products that help individuals connect with positivity, peace, and conscious living. The brand is committed to traditional craftsmanship while making its products accessible through worldwide shipping, appealing to customers seeking authenticity and spiritual well-being.
Role Description The Digital Marketing Specialist will manage and execute daily online marketing activities to strengthen Aathi Life’s brand presence and drive customer engagement. This full-time, on-site role is based in Thiruvananthapuram and involves planning and running social media campaigns, optimizing content for various digital channels, and monitoring performance metrics. The specialist will create and schedule posts, manage social media communities, coordinate with content and design teams, and ensure that brand messaging aligns with Aathi Life’s spiritual and mindful values. The role also includes tracking web analytics, preparing performance reports, and recommending data-driven improvements to increase reach, conversions, and customer loyalty.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Online Marketing for brand building and audience engagement.
- Candidates should possess solid Digital Marketing skills, including campaign planning, optimization, and familiarity with key digital channels.
- Candidates should possess the ability to use Web Analytics tools to track performance, interpret data, and inform marketing decisions.
- Candidates should possess excellent Communication skills for clear messaging, collaboration with internal teams, and interaction with customers.
- Relevant experience in lifestyle, wellness, or spiritual brands is beneficial, along with an understanding of mindful and values-driven marketing.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
- Familiarity with major social platforms, basic design tools, and content management systems is an advantage.
- Ability to work on-site in Thiruvananthapuram, manage multiple tasks, and maintain attention to detail in a fast-paced environment.
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