91HR
Website:
91hr.in
Job details:
Role: Digital Marketing Specialist
Experience: 2–5 Years
Salary : Upto 12 LPA
Location: Panaji, Goa
Employment Type: Full-time
Key Responsibilities:
- Plan and execute digital marketing campaigns across SEO, SEM, and social media platforms.
- Manage performance marketing campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.
- Optimize website traffic, lead generation, and conversion rates.
- Handle on-page and off-page SEO activities.
- Create and manage social media content calendars and campaigns.
- Monitor campaign performance using Google Analytics and other tools.
- Track KPIs, prepare reports, and suggest optimization strategies.
- Coordinate with design and content teams for campaign execution.
Required Skills:
- Strong understanding of SEO, SEM, PPC, and performance marketing.
- Experience with Google Ads, Meta Ads Manager, and analytics tools.
- Knowledge of social media marketing and content strategy.
- Familiarity with keyword research, back linking, and campaign optimization.
- Good communication and analytical skills.
Preferred:
- Experience in lead generation campaigns.
- Certifications in Google Ads or Digital Marketing are an added advantage.
Click on Apply to know more.