Bluvium
Website:
bluvium.com
Job details:
Job Title: Digital Marketing Specialist (5–7 Years Experience)
Location: Pune, India (Work From Office)
Job Type: Full-time
Joiner Preference: Immediate joiners preferred
About the Role
We are seeking a creative, analytical, and results-driven Digital Marketing Specialist with 5–7 years of experience to strategize, lead, and execute end-to-end digital marketing initiatives.
The ideal candidate will have a strong background in SaaS marketing—preferably for a Salesforce implementation organization—and a deep understanding of branding, content marketing, and lead generation strategies.
This is a Work From Office role based in Pune, ideal for professionals who thrive in a collaborative, fast-paced, and growth-oriented environment. The role also requires ownership of marketing-driven pipeline targets and contribution toward quarterly revenue goals through effective campaign planning and execution.
Key Responsibilities
· Develop and execute integrated multi-channel digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.) to drive brand awareness, lead generation, and customer engagement
· Create and implement a strong branding strategy aligned with company goals and audience positioning
· Design, execute, and manage high-impact content strategies including blogs, videos, case studies, podcasts, webinars, and more
· Drive SEO/SEM strategy, optimize website content, and implement keyword strategies to improve organic reach and ranking
· Manage email marketing campaigns and monthly newsletters to nurture leads and retain customers
· Monitor, analyze, and optimize marketing funnel performance, website traffic, and campaign success using tools such as Google Analytics, Google Tag Manager, and HubSpot or similar platforms
· Design and optimize landing pages and user conversion funnels to maximize lead conversion rates
· Collaborate with cross-functional teams (content, design, product) to maintain consistency in messaging and brand tone across all channels
· Develop and maintain the content calendar and oversee timely publishing of all assets
· Provide actionable insights through detailed monthly performance reports and KPI tracking
· Stay updated with the latest digital marketing trends, tools, and best practices to ensure cutting-edge strategy implementation
· Own and drive marketing-qualified lead (MQL) and pipeline generation targets, aligning with quarterly business goals
· Collaborate closely with sales teams to ensure timely conversion and closure of marketing-driven leads, contributing directly to quarterly revenue targets
· Track and optimize campaign performance against quota Metrics as defined from time to time, ensuring consistent pipeline growth and contribution to overall business revenue
Required Skills & Qualifications
· Bachelor’s degree in marketing, Communications, or a related field; MBA preferred
· 5–7 years of hands-on experience in digital marketing, ideally in a SaaS business or Salesforce consulting/implementation organization
· Performance marketing, SEO/SEM, and email marketing
· Lead generation campaigns for B2B/SaaS products or services
· Content creation and management (blogs, videos, case studies, podcasts, webinars)
· Social media marketing and strategy
· Google Ads, Meta Business Suite, Google Analytics, SEMrush/Ahrefs
· Marketing automation platforms (e.g., HubSpot, Mailchimp)
· CRM systems and email campaign tools
· Strong analytical skills with a data-driven approach to decision-making
· Excellent verbal and written communication skills
· Creative thinker with an eye for design and brand consistency
· Ability to work independently and collaboratively in a fast-paced environment
Click on Apply to know more.