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DEHLI HARDWARE GROUP
Based at Hardware Mall — New Aatish Market, Mansarovar, Jaipur
Job Description: Digital Marketing Specialist
Position
Digital Marketing Specialist
Scope
All Dehli Hardware Group businesses (Dehli Hardwares, Hardware Mall, Dilly Hardware Co., Bajaj Mines), plus the founder's personal/side projects and international clients — this is a core part of the role, not occasional
Location
Based at Hardware Mall, Shop No. 131, New Aatish Market, Mansarovar, Jaipur
Employment Type
Full-time
Experience
2–4 years (retail/D2C brand or agency experience preferred)
Reports To
Founder / Business Owner
Contact: DillyHardwareCo@gmail.com
About UsDehli Hardware Group (DHG) is a multi-business hardware and interiors conglomerate in Jaipur, spanning wholesale distribution (Dehli Hardwares), B2B wholesale (Dilly Hardware Co.), premium retail (Hardware Mall — our showroom for architectural hardware and custom modular interiors), and mining operations (Bajaj Mines). The founder also runs select personal/side projects and works with international (abroad) clients outside of DHG. We're building out a unified digital presence across all of this and are looking for someone to own digital marketing end-to-end — social media, paid campaigns, website, and SEO — for the whole portfolio.
Role OverviewThe Digital Marketing Specialist will own the complete digital footprint across all of Dehli Hardware Group's business arms, as well as the founder's personal/side projects and international clients — social media strategy and content, paid campaigns on Meta and Google, audience planning, website management, SEO, and website content — turning digital reach into enquiries, store visits, and client outcomes. This is not a single-brand role: you'll prioritize and switch across DHG's businesses and the founder's other projects/abroad clients based on need. Directly supporting the founder's personal/side projects and international clients is a core, ongoing part of this role, not an occasional add-on — the founder personally directs and manages this portion of the work.
Key ResponsibilitiesSocial Media & Content
• Plan and execute regular content calendars across Instagram, Facebook, and LinkedIn for each DHG business arm and the founder's other projects/clients (reels, posts, stories, carousels).
• Plan, shoot, and edit short-form video (reels) showcasing products, showrooms, projects, and client work — coordinating with vendors/photographers where needed.
• Manage WhatsApp/Instagram DM enquiries and route qualified leads to the right team.
Digital Strategy & Paid Campaigns
• Build and own digital marketing strategy and quarterly campaign plans across all DHG businesses and the founder's other projects/clients.
• Plan, launch, and manage paid campaigns on Google Ads and Meta Ads — awareness, lead generation, and conversion campaigns, prioritized by business.
• Define, build, and refine target audiences (custom, lookalike, retargeting) per business/campaign.
• Track engagement, reach, spend, and lead/conversion metrics; report on performance and optimize accordingly.
• Manage and optimize Google Business Profile and other local listings for each business.
Website & SEO
• Manage and update websites across DHG businesses and the founder's other projects — pages, products, imagery, and general upkeep.
• Plan and write website content (landing pages, product/service pages, blog) aligned with SEO best practices.
• Run on-page and local SEO (keyword research, meta titles/descriptions, content optimization) to improve organic search visibility for each brand.
• Monitor website analytics (traffic, conversions, search rankings) and report on performance.
Founder's Personal/Side Projects & International Clients
• Serve as the founder's dedicated digital marketing support on personal/side projects and international (abroad) clients — this is a core, ongoing responsibility, not occasional.
• Take day-to-day direction and priorities directly from the founder for this portion of the work.
General
• Coordinate with the design/marketing workspace on brand consistency across all digital assets and businesses.
• Stay current on digital marketing, SEO, and social media trends relevant to hardware/interiors and to the founder's other project areas.
Requirements• 2–4 years of experience in digital marketing, ideally covering both social media/paid ads and website/SEO.
• Hands-on experience running campaigns in Meta Ads Manager and Google Ads, including audience building and targeting.
• Working knowledge of SEO fundamentals and website content management (e.g., WordPress or similar CMS).
• Working knowledge of Canva or Adobe Creative Suite for content creation.
• Comfortable planning, shooting, and editing short-form video/reels on a phone or basic camera.
• Strong written communication in English and Hindi, with the ability to write website and ad copy.
• Comfortable managing multiple brands/projects at once, including the founder's personal/side projects and international client work as a core, ongoing part of the role — not an occasional task.
• Self-starter who can work on-site, based at the Hardware Mall showroom in Mansarovar, Jaipur.
Nice to Have• Experience with WhatsApp Business marketing or CRM tools.
• Google Analytics / Google Search Console experience.
• Prior experience managing marketing across multiple brands or clients simultaneously (agency background a plus).
How to ApplyInterested candidates should reach out with their resume and portfolio/social media handles they've managed.
Contact: DillyHardwareCo@gmail.com
- Location: Based at Hardware Mall, New Aatish Market, Mansarovar, Jaipur
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