Learn with Leaders
Website:
learnwithleaders.com
Job details:
Role Description
The ideal candidate is someone who is creative, trend-aware, data-driven, and execution-focused. They
should be able to identify what works on social media, turn ideas into engaging content, understand
performance data, and continuously improve the digital presence of Learn with Leaders.
A candidate who can create compelling content, understand the education audience, grow Instagram and
YouTube organically, generate leads, and take ownership of digital marketing initiatives will be a strong fit
for this role.
Key Responsibilities (Instagram and YouTube Expert)
Develop and execute social media strategies for Instagram, YouTube, LinkedIn, Facebook, and other relevant
platforms.
Create and manage engaging Reels, short-form videos, YouTube videos, posts, carousels, stories, and other
content.
Plan, create, launch, and manage Instagram and Meta advertising campaigns to promote Learn with Leaders
programs, camps, workshops, and events.
Research trending topics, hashtags, formats, sounds, and content ideas relevant to our target audience.
Create and test different ad creatives, Reels, videos, copy, headlines, CTAs, and audience segments.
Coordinate with designers, video editors, content writers, and internal teams to produce high-quality content.
Develop creative concepts and scripts for Instagram Reels and YouTube Shorts.
Manage the YouTube channel, including video titles, descriptions, thumbnails, keywords, playlists, and basic
SEO.
Manage campaign budgets and optimize ads to improve reach, engagement, leads, enquiries, and conversions.
Conduct A/B testing of creatives, audiences, placements, and campaign objectives.
Identify opportunities to increase organic reach, engagement, and followers.
Stay updated with the latest social media algorithms, trends, tools, and digital marketing practices.
Monitor Meta Ads Manager performance and track key metrics such as CPC, CPM, CTR, CPL, conversions,
and ROAS.
Engage with followers, respond to comments/messages, and maintain a positive brand presence online.
Instagram Responsibilities
Create a consistent Instagram content strategy.
Plan and publish Reels, Stories, carousels, and static posts.
Identify trending Reels formats and adapt them to the brand.
Improve engagement, reach, and follower growth.
Strong hands-on expertise in Instagram advertising and Meta Ads Manager.
Experience creating and optimizing Instagram paid campaigns for lead generation, engagement, traffic,
and conversions.
Good understanding of audience targeting, retargeting, campaign optimization, A/B testing, and ad
performance analytics.
Ability to develop creative ad strategies specifically for parent and student audiences.
Experience managing digital advertising budgets and improving cost per lead and conversion rates.
Monitor Instagram Insights and optimize content based on performance.
YouTube Responsibilities
Develop ideas for long-form videos and YouTube Shorts.
Write video titles, descriptions, captions, and basic SEO metadata.
Coordinate with the video team for editing and thumbnails.
Analyze YouTube Analytics, watch time, retention, and CTR.
Develop strategies to increase subscribers and video views.
Required Skills
Strong understanding of Instagram, YouTube, LinkedIn, Facebook, and social media
Good knowledge of content marketing and social media strategy.
Strong creative thinking and storytelling skills.
Basic knowledge of SEO and YouTube SEO.
Familiarity with social media analytics and reporting.
Knowledge of tools such as Canva, CapCut, Meta Business Suite, Google Analytics, YouTube
Studio, etc.
Good written and verbal communication skills.
Ability to identify and leverage current social media trends.
Ability to work independently and meet deadlines.
Preferred Experience
Bachelor’s degree in marketing, Digital Marketing, Communications, Media, or a related field.
2–5 years of experience in digital marketing/social media management.
Experience managing a brand's Instagram or YouTube account is preferred.
Candidates with a strong social media portfolio or previous campaign results will be
preferred.
Key Performance Indicators (KPIs)
Instagram follower and engagement growth
Reel reach and views
YouTube views and subscriber growth
YouTube watch time and retention
Website/social media leads
Overall social media engagement
Content consistency and campaign performance
- Send us your CV at: mariya@learnwithleaders.com
Click on Apply to know more.