Website:
magmainsurance.com
Job details:
About the Role:
The Digital Marketing will be responsible for building and scaling Magma's digital brand presence across all digital touchpoints, ensuring consistent storytelling, stronger engagement, and sustained brand relevance. The role will act as the bridge between brand strategy and digital execution, transforming Magma into a modern, digital-first insurance brand.
Key Responsibilities
- Define and execute the digital brand strategy aligned with business objectives.
- Lead social media, content marketing, and community engagement initiatives.
- Build and manage digital content, storytelling, and employer branding programs.
- Manage digital agencies and drive delivery against defined KPIs.
- Enhance brand experience across websites, apps, and digital touchpoints.
- Develop influencer and partnership programs to increase brand visibility.
- Track digital brand performance, engagement, sentiment, and audience growth.
Qualifications
- 10–12 years of experience in Digital Marketing, Brand Building, Content, and social media.
- Experience in BFSI, Insurance, Fintech, Insurtech, Consumer Internet, or Digital-first organizations preferred.
- Proven expertise in digital brand strategy, content marketing, and social media management.
- Strong stakeholder management, agency management, and analytical skills.
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