Website:
aurafloralstudio.com
Job details:
Job Title: SEO & Digital Marketing Executive
Company: AURAFLORAL STUDIO
Location: Koregaon Park (KP), Pune
Work Mode: In-Office
Work Schedule
Days: Monday to Saturday
Timings: 10:00 AM – 6:00 PM
Weekly Off: 1 Day
Holidays: National Holidays Applicable
Role Overview
AURAFLORAL STUDIO is looking for a performance-driven SEO & Digital Marketing Executive to enhance online visibility, drive organic growth, and support digital expansion.
The role is primarily focused on Website SEO, along with contributing to Google My Business optimization, marketplace platforms (Amazon & Flipkart), and overall digital marketing activities.
Key Responsibilities
1. Website SEO (Primary Responsibility)
Plan and execute on-page & off-page SEO strategies
Optimize:
Product pages
Category pages
Blog/content pages
Meta titles, descriptions & internal linking
Conduct keyword research aligned with floral & gifting industry trends
Improve:
Organic traffic
Search engine rankings
Website conversions
Perform technical SEO audits:
Page speed
Mobile optimization
Indexing & crawl issues
Track and analyze performance using:
Google Analytics
Google Search Console
SEO tools (SEMrush, Ahrefs, etc.)
2. Google My Business (GMB) Optimization
Manage and optimize Google Business Profile
Improve local SEO rankings (Pune focus)
Regularly update:
Photos
Posts
Offers
Monitor and respond to customer reviews
Drive local traffic & store visits
3. Marketplace Management (Amazon & Flipkart)
Optimize product listings:
Titles
Bullet points
Descriptions
Keywords
Improve:
Product visibility
Ranking
Conversion rates
Manage:
Advertising campaigns (Amazon PPC, Flipkart Ads)
Promotions & deals
Monitor marketplace performance and analytics
4. Digital Marketing Support (Secondary Responsibility)
Assist in:
Social media marketing (Instagram, Facebook)
Paid campaigns (Google Ads, Meta Ads)
Email & WhatsApp marketing
Coordinate with creative team for:
SEO-friendly content
Campaign creatives
Analyze campaign performance & ROI
Skills & Requirements
Experience: 1 to 3 years in SEO / Digital Marketing
Strong understanding of:
On-page & off-page SEO
Technical SEO basics
Keyword research
Experience with:
Google Analytics & Search Console
SEO tools (SEMrush, Ahrefs, etc.)
Knowledge of:
Google My Business optimization
Amazon & Flipkart seller ecosystem
Basic understanding of paid ads & social media marketing
Good analytical and communication skills
Preferred Qualifications
Experience in E-commerce / Retail / Gifting / Floral industry
Familiarity with:
Shopify / E-commerce platforms
Basic content writing or copywriting skills
Key Performance Indicators (KPIs)
Growth in organic website traffic
Improvement in keyword rankings
Increase in online sales & conversions
Enhanced Google My Business performance
Growth in Amazon & Flipkart visibility & sales
ROI from digital marketing efforts
Compensation
Salary: Based on qualification, relevant work experience, and performance
Performance-based growth and incentives may be offered
Why Join AURAFLORAL STUDIO
Work with a premium and fast-growing floral & gifting brand
Exposure to E-commerce + Retail + Branding ecosystem
Opportunity to contribute directly to business growth & digital scaling
Click on Apply to know more.