IAssess Consultants LLP
Website:
iassess.in
Job details:
Job Title: Marketing Executive
We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.
Key Responsibilities
At-a-glance (quick Scan)
- Develop and execute marketing plans and campaigns (digital & offline).
- Manage PPC, SEO, website, and content to drive lead generation and brand visibility.
- Plan events/exhibitions and handle on-ground marketing coordination.
- Collaborate with sales and CRM teams to ensure effective lead management and conversion tracking.
- Monitor performance, prepare reports, and recommend optimizations.
- Marketing Strategy & Execution (Core)
- Develop and execute quarterly and annual marketing plans aligned with business objectives.
- Plan and implement campaigns for product promotion, lead generation, and brand building.
- Ensure consistent branding and messaging across all channels.
- Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.
- Digital Marketing
PPC & Lead Generation
- Plan, manage, and optimise Google Ads and other paid campaigns.
- Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns accordingly.
- Develop effective ad copy and support landing page enhancements to improve conversions.
SEO & Website Management
- Implement on-page and off-page SEO strategies to improve organic visibility.
- Conduct keyword research, optimise content, and review site analytics.
- Coordinate with design and content teams to ensure SEO best practices are followed.
- Brand, Content & Communication
- Oversee creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations.
- Maintain and enforce brand guidelines to ensure cohesive communication across the organisation.
- Work with internal and external creative teams for design and content execution.
- Exhibitions, Events & Offline Marketing
- Lead planning and execution for exhibitions, trade shows, and other offline marketing activities.
- Support stall layout planning, branding materials, and event promotions.
- Manage lead capture, handling, and coordination before, during, and after events.
- Lead Management & CRM Collaboration
- Ensure prompt assignment of incoming leads to the respective territory managers.
- Track lead flow, progress, and campaign effectiveness through the CRM.
- Work closely with the sales team to improve follow-up quality and conversion tracking.
- Market Research & Data Management
- Conduct competitive research, pricing insights, and industry analysis.
- Prepare scraped data and market intelligence reports for strategic decisions.
- Support management with MIS and performance dashboards.
- Performance Analysis & Reporting
- Monitor marketing KPIs across both digital and offline activities.
- Prepare regular performance reports with actionable insights and improvement suggestions.
- Design and run A/B tests, track results, and implement continuous optimisations.
Requirements
- Excellent communication, planning, and coordination skills.
- 3–5+ years of experience in a marketing role (preferably B2B).
- Strong understanding of digital marketing (PPC, SEO, analytics).
- Ability to independently manage marketing activities with high ownership.
- Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
- Understanding of website platforms (WordPress, CMS tools).
- Ability to manage multiple projects and meet deadlines.
Desirable Skills
- Experience with LinkedIn, Facebook, and Instagram marketing.
- Knowledge of email marketing tools or automation platforms.
- Creative thinking and copywriting ability.
- Google certifications are an added advantage.
Qualifications
- Degree in Marketing, Business, Communications, IT, or a related field.
Skills: exhibition,google ads,website management,data management,digital marketing,market research,ms office,seo,wordpress,social media,crm systems,cms tools,marketing executive,ppc,campaigns,offline marketing
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