Website:
pashet.in
Job details:
A high-focus e‑commerce fashion & apparel role operating in the direct-to-consumer (D2C) retail sector. This is a remote, freelance opportunity serving India-based candidates who can drive measurable online growth across acquisition, conversion and retention funnels.
Primary job title (standardized): Digital Marketing Manager
Role & Responsibilities
- Define and execute an integrated digital marketing strategy across paid, organic, email and social channels to scale D2C revenue and improve unit economics.
- Plan, launch and optimise performance campaigns on Google Ads and Meta to maximise ROAS, reduce CPL and meet monthly acquisition targets.
- Lead SEO and content initiatives to boost organic visibility, improve keyword rankings and increase qualified organic traffic.
- Design and run lifecycle & retention programs using Klaviyo/Mailchimp to improve repeat purchase rate and customer LTV.
- Implement tracking and analytics using GA4, GTM and Looker Studio; run CRO experiments and analyse funnel metrics to drive continuous improvements.
- Manage campaign budgets, vendor/freelancer partners, creative briefs and clear KPI reporting for stakeholders on a weekly/monthly cadence.
Skills & Qualifications Must-Have
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- SEO
- PPC
- Shopify
- Klaviyo
Preferred
- Ahrefs
- Hotjar
- Looker Studio
Qualifications
- Proven hands-on experience in e‑commerce or D2C digital marketing (freelance or in-house).
- Track record of improving ROAS, lowering CAC and increasing repeat purchase/LTV for online retail brands.
- Comfortable working remotely across time zones, managing stakeholders, and delivering against sprint-based roadmaps.
Benefits & Culture Highlights
- Fully remote, freelance engagement with flexible hours—work from anywhere in India.
- Opportunity to lead growth for a fast-moving D2C fashion brand and own end-to-end channel performance.
- Performance-linked incentives and a collaborative, data-driven culture that values experimentation.
Skills: google ads,google tag manager,seo,ppc,shopify,klaviyo,ahrefs,hotjar
Click on Apply to know more.