Aimlay
Website:
aimlay.com
Job details:
Company Description
Aimlay Pvt Ltd is a global education and writing support platform focused on empowering working professionals and experiential learners throughout their lifelong learning journeys. The company offers programs from Matriculation to PhD in partnership with renowned universities worldwide, making education accessible and flexible. Aimlay also recognizes and validates real-world experience through pathways such as honorary doctorates and DBA programs. With over a decade of experience and strong collaborations with global universities, Aimlay provides end-to-end support to Ph.D. aspirants. Headquartered in Delhi with counseling centers across the world, Aimlay is committed to equitable, transformative education aligned with SDG 4.
Role Description The Digital Marketing Manager – Edtech/Education will lead and execute data-driven digital marketing initiatives to drive brand awareness, lead generation, and enrollment growth for Aimlay’s education programs. This full-time, on-site role based in Delhi involves planning and managing multi-channel campaigns, including social media, search, email, and performance marketing, with a focus on the education and edtech segment. The role includes designing and optimizing digital funnels, tracking campaign performance through web analytics tools, and continuously improving ROI. The manager will collaborate with counseling, sales, and content teams to align messaging, create targeted campaigns, and nurture leads through the enrollment lifecycle. Day-to-day responsibilities also include managing agency/vendor relationships, overseeing digital marketing budgets, preparing performance reports, and staying current with trends in education marketing and digital best practices.
Key Responsibilities: Minimum 6 years of experience in digital marketing campaigns (Google/Meta)
- Plan, develop, and execute digital marketing campaigns across channels such as Google Ads, Meta Ads, email marketing, social media, and display networks.
- Monitor campaign performance and optimize campaigns based on KPIs including CTR, CPC, CPA, ROAS, and conversions.
- Manage campaign budgets and ensure maximum ROI.
- Conduct audience research, market analysis, and competitor benchmarking.
- Coordinate with creative, content, and design teams for campaign assets and communication strategies.
- Develop A/B testing strategies to improve campaign performance.
- Track and analyze campaign metrics using tools such as Google Analytics and reporting dashboards.
- Prepare weekly and monthly campaign performance reports.
- Stay updated with emerging digital marketing trends and best practices.
- Collaborate with internal stakeholders to align campaigns with business objectives.
Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058
Regards
Surbhi Jain
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