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About Us: LR Home is a U.S.-based home furnishings brand serving customers across North America through lrhome.us. We offer a curated assortment of upholstery, rugs, pillows, furniture, and home décor products built around strong design, quality, craftsmanship, and value.
Verve Overseas is LR Home’s Indian subsidiary and serves as our design, product development, sourcing, and operations hub. The Verve and LR Home teams work as one organization to create design-forward home furnishing products for customers around the world.
We are looking for senior leaders who bring creativity, ownership, and a continuous-improvement mindset. At Verve, team members have the opportunity to shape product strategy, build stronger processes, develop teams, and play a meaningful role in the global growth of LR Home.
About the Role
We are seeking an experienced and analytical Digital Marketing Manager to lead and execute our digital marketing strategy across website, email, and social media platforms. This role is ideal for someone who combines strong visual and merchandising instincts with data-driven decision making.
The ideal candidate has a proven track record of growing social media engagement, improving website experience and conversion, and using customer data to drive targeted marketing initiatives. This person will work closely with leadership, sales, product development, and creative teams to strengthen brand presence and customer engagement across all digital touchpoints.
This role will primarily operate within the Eastern Time Zone.
Key Responsibilities
Website & Digital Experience
• Optimize website layout, merchandising, navigation, and overall user experience to improve engagement and conversion.
• Collaborate with creative and product teams to ensure website visuals align with brand direction and seasonal launches.
• Analyze website behavior, traffic sources, and conversion funnels to improve customer experience and sales performance.
• Monitor and improve mobile and desktop user experience.
Social Media Marketing
• Lead and execute Instagram, Facebook, and LinkedIn marketing strategies.
• Develop content calendars, campaign strategies, and engagement initiatives.
• Drive follower growth, customer engagement, and brand awareness through organic and paid social efforts.
• Monitor platform analytics and adjust strategies based on performance metrics.
• Coordinate product launches, showroom events, promotions, and seasonal campaigns across social channels.
Email Marketing & Customer Segmentation
• Manage email marketing campaigns using Mailchimp (Klaviyo experience is a strong plus).
• Create customer segmentation strategies based on purchase behavior, customer type, engagement history, and sales trends.
• Analyze campaign performance including open rates, click-through rates, conversion, and revenue attribution.
• Build targeted customer journeys and automated flows.
Analytics & Performance Tracking
• Track and analyze customer journey from social media platforms through website interaction and conversion.
• Use analytics tools to measure ROI across marketing channels.
• Monitor and optimize Google Ads performance, including campaign tracking, audience targeting, and conversion reporting.
• Generate actionable insights and recommendations from customer and sales data.
• Present performance reports and growth opportunities to leadership.
Qualifications
• Minimum 5 years of experience in digital marketing, social media marketing, or e-commerce marketing.
• Proven experience optimizing website experience, layout, and digital merchandising.
• Strong experience managing Instagram and Facebook marketing campaigns.
• Experience managing and growing a company LinkedIn presence.
• Hands-on experience with Mailchimp required; Klaviyo experience preferred.
• Familiarity with Google Ads, including campaign setup, optimization, and performance tracking.
• Strong analytical skills with experience segmenting customers and interpreting sales data.
• Demonstrated success growing followers, engagement, and digital brand presence.
• Experience tracking customer acquisition and conversion journeys across platforms.
• Strong understanding of digital analytics tools, campaign reporting, and performance metrics.
• Excellent communication, organization, and project management skills.
• Ability to work collaboratively across departments while independently driving projects forward.
Preferred Qualifications
• Experience with paid social advertising, retargeting campaigns, and digital audience building.
• Comfort using AI tools and modern marketing technologies to improve workflow and content creation.
Work Environment
• Primarily aligned with Eastern Time Zone working hours.
• Fast-paced, collaborative environment with direct impact on brand growth and customer engagement.
- Opportunity to shape digital strategy and customer experience across multiple channels.
Click on Apply to know more.