UNV Digital
Website:
unvdigital.com
Job details:
Experience Required: 5+ Years
Location: Mumbai | Work from Office
Job Type: Full-Time
ABOUT THE COMPANY
UNV Digital is a growth-focused digital marketing agency. We have been in the industry for 10+ years of experience and help brands improve their online presence, generate qualified leads, and achieve measurable business growth.
Our services include SEO, Performance Marketing, Social Media Marketing, Website Development, Content Creation, Video Production, AI Services, Brand Growth Consulting, etc.
ABOUT THE ROLE
We are looking for an experienced and performance-driven Digital Marketing Manager to lead our digital marketing initiatives across multiple channels.
The ideal candidate should have a strong understanding of performance marketing, SEO, social media, content strategy, analytics, and marketing automation.
You will be responsible for planning, executing, optimizing, and reporting on digital campaigns that drive brand awareness, lead generation, and revenue growth.
KEY RESPONSIBILITIES
1] Performance Marketing
- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid campaigns.
- Manage campaign budgets and maximize ROI, ROAS, CPL, and CAC.
- Conduct A/B testing for creatives, landing pages, and ad copy.
- Monitor campaign performance and implement optimization strategies.
2] Search Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies.
- Manage on-page, off-page, and technical SEO activities.
- Perform keyword research and competitor analysis.
- Improve website rankings, organic traffic, and conversions.
- Work closely with content writers and developers for SEO implementation.
3] Social Media Marketing - Develop social media strategies for multiple brands.
- Plan content calendars across LinkedIn, Facebook, Instagram, X, and YouTube.
- Monitor engagement, community management, and audience growth.
- Analyze social media performance and optimize campaigns.
4] Content Marketing - Collaborate with content writers and designers to help strategize creating blogs, landing pages, email campaigns, and social media content.
- Ensure content aligns with SEO best practices and marketing objectives.
- Develop content strategies that support lead generation
5] Email & Marketing Automation - Execute email marketing campaigns.
- Manage lead nurturing workflows.
- Segment audiences and improve email performance metrics.
- Work with CRM and automation platforms.
6] Analytics & Reporting - Track KPIs using Google Analytics 4, Google Search Console, Looker Studio, Meta Business Suite, and other reporting tools.
- Prepare weekly and monthly performance reports.
- Identify opportunities for growth through data analysis.
7] Website & Conversion Optimization - Coordinate with developers to improve website performance.
- Optimize landing pages for higher conversion rates.
- Monitor user behavior and recommend UX improvements.
8] Team Management - Lead and mentor a team of SEO executives, performance marketers, content writers, and designers.
- Assign tasks, review deliverables, and ensure project deadlines are met.
- Coordinate with internal departments and external agencies.
9] Strategy & Innovation - Stay updated with the latest digital marketing trends and algorithm changes.
- Research competitors and recommend innovative marketing initiatives.
- Identify new customer acquisition channels.
REQUIRED SKILLS
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- YouTube Advertising
- SEO (On-page, Off-page & Technical)
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Looker Studio
- WordPress
- Email Marketing Platforms
- Marketing Automation Tools
- Google Merchant Center
- Conversion Rate Optimization (CRO)
- A/B Testing
- Keyword Research
- Performance Marketing
- Social Media Marketing
- Content Strategy
- Basic HTML/CSS knowledge is an advantage
PREFERRED QUALIFICATIONS
Bachelor's degree in Marketing, Business, Communications, or a related field.
MBA in Marketing is preferred.
Google Ads Certification is a plus.
Meta Blueprint Certification is a plus.
KEY PERFORMANCE INDICATORS (KPIs)
- Lead Generation
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Organic Traffic Growth
- Keyword Rankings
- Website Conversion Rate
- Customer Acquisition Cost (CAC)
- Social Media Growth
- Engagement Rate
- Revenue Contribution from Digital Channels
WHAT WE OFFER
- Data-driven decision maker.
- Strong leadership and team management skills.
- Excellent project management abilities.
- Ability to manage multiple brands and campaigns simultaneously.
- Strategic thinker with hands-on execution capabilities.
- Passion for continuous learning and digital innovation.
If driving growth through data, creativity, and innovation excites you, we'd love to hear from you!!!
Click on Apply to know more.