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Company Description The company is a growing organization seeking to strengthen its presence in digital channels and performance marketing. It focuses on using data-driven strategies to reach customers, build brand awareness, and drive measurable business growth. Team members collaborate across functions to design and execute marketing campaigns that align with business goals. The work environment encourages learning, experimentation, and continuous improvement in modern marketing practices. Joining the team offers opportunities to work with diverse projects and contribute to the company’s long-term digital strategy.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Chennai. This position is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to increase brand visibility, engagement, and conversions. Day-to-day tasks include managing social media marketing efforts, overseeing lead generation activities, monitoring web analytics, and refining digital strategies based on performance data. The role also involves coordinating with internal teams and external partners, managing budgets, and preparing regular reports on campaign outcomes. The Digital Marketing Manager will be expected to stay current with industry trends and recommend new tactics and tools to enhance overall digital performance.
Qualifications
- Candidates should possess strong skills in Digital Marketing and Marketing, with experience in developing and executing integrated online campaigns.
- Candidates should possess skills in Social Media Marketing, including content planning, community management, and performance tracking across major platforms.
- Candidates should possess skills in Lead Generation, with the ability to design and optimize campaigns that drive qualified inquiries and conversions.
- Candidates should possess skills in Web Analytics, including the use of tools such as Google Analytics or similar platforms to interpret data and improve campaign results.
- Candidates should ideally have experience with Performance Marketing,SEO/SEM, email marketing, and marketing automation tools.
- Candidates should demonstrate strong communication, presentation, and stakeholder management skills.
- Candidates should be comfortable working on-site in Chennai, collaborating with cross-functional teams in a fast-paced environment.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, along with several years of relevant digital marketing experience, is preferred.
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