Teks Academy
Website:
teksacademy.com
Job details:
Company Description
Teks Academy, the No.1 Software Training Institute in Hyderabad, has been empowering careers for over 14 years through world-class IT and Non-IT training programs. Operating across 4+ states with 8+ branches in India, the academy has successfully trained over 50,000 professionals with the aid of 240+ real-time expert trainers. Teks Academy offers 50+ advanced IT courses tailored to align with the latest industry trends, helping students acquire technical skills in areas such as Full-Stack Development, Data Science, Digital Marketing, and more. With 100% job assistance, practical training, resume-building workshops, and flexible schedules, it remains a premier choice for career advancement and skill development. At Teks Academy, the focus is on creating leaders ready to meet the demands of today's competitive job market.
Role Description
This is a full-time, on-site position based in Hyderabad for a Digital Marketing Manager. The Digital Marketing Manager will oversee the development and execution of digital marketing strategies, manage social media campaigns, implement lead generation initiatives, and leverage analytics to optimize marketing performance. Additional responsibilities include monitoring trends in digital marketing, analyzing online traffic, and ensuring alignment with organizational goals. The role also includes collaboration with creative teams to deliver innovative and high-performing marketing campaigns.
Key Responsibilities
Digital Marketing Strategy & Planning
- Develop and implement comprehensive digital marketing strategies to meet business and enrollment goals.
- Plan and manage multi-channel campaigns across Google Ads, Facebook/Instagram, LinkedIn, and YouTube.
- Allocate and manage ad budgets, ensuring optimal ROI on every campaign.
Performance Marketing
Set up, monitor, and optimize paid campaigns (PPC, Display, Remarketing)- .Track key metrics like CPL, CPA, ROAS, CTR, and conversions to improve performance
- .Manage ad creatives, copy, landing pages, and targeting strategies
.
Content & Social Media Marketin- g
Lead content-driven initiatives (blogs, articles, videos, infographics, and webinars) to improve brand authority and organic reac - h.Manage and grow social media accounts (LinkedIn, Instagram, Facebook, Twitter, YouTube
- ).Collaborate with designers and content writers to produce platform-specific conten
t
.
Email Marketing & Automati- on
Build and execute email campaigns for lead nurturing, course promotions, and engageme - nt.Use CRM tools like HubSpot, Zoho, or Mailchimp to automate marketing workflo
- ws.Segment audiences and personalize messaging for better engagement and conversio
n
s.
SEO & Website Optimizat- ion
Develop and implement SEO strategies to improve website rankings and organic traf - fic.Oversee website structure, on-page SEO, meta-data, and keyword optimizat
- ion.Optimize landing pages and lead forms for higher conversion ra
t
es.
Analytics & Repor- ting
Use Google Analytics, Google Tag Manager, and other tools to track and report perform - ance.Provide weekly/monthly dashboards and actionable insights to the leadership
- team.Conduct A/B tests to improve campaign effectiveness and user experi
ence
.
Required Qualifica- tions
Bachelor’s or master’s degree in marketing, Business, Communications, or a related - field.4–8 years of digital marketing experience, preferably in the EdTech or training d
- omain.Proven track record of managing successful paid ad campaigns (Google, Facebook, and Link
- edIn).Strong knowledge of SEO, SEM, email marketing, and social media plat
- forms.Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, and
- CRMs.Excellent communication, project management, and analytical s
kill
s.
Preferred Qualific- ations
Google Ads and Meta (Facebook) Blueprint certific - ations.Experience with EdTech or online learning pla
- tforms.Knowledge of basic HTML/CSS and Wor
- dPress.Familiarity with lead management and marketing automation tools (e.g., HubSpot,
Zoho).
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