Website:
taplifi.in
Job details:
Company Description Taplifi is transforming professional networking through intelligent digital business cards powered by NFC and QR technology. The platform enables modern professionals, entrepreneurs, and businesses to share a complete digital identity—including contact details, social profiles, portfolios, websites, and payment links—with a single tap. Taplifi focuses on creating memorable first impressions and stronger relationships by combining elegant design with seamless technology. With a strong commitment to sustainability, the company offers a smarter, more impactful way to connect and network without limits.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Hazaribag. This role is responsible for planning and executing digital marketing campaigns that drive brand awareness, user acquisition, and engagement across Taplifi’s target audiences. Day-to-day tasks include managing social media channels, overseeing paid and organic campaigns, optimizing website and landing page performance, and coordinating lead generation activities. The Digital Marketing Manager will monitor key metrics, analyze web and campaign data, and prepare performance reports to guide strategy. Collaboration with product, design, and sales teams is expected to ensure consistent messaging and alignment with business goals.
Qualifications
- Strong digital marketing skills, including Digital Marketing and Marketing, with experience planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing for brand building, audience engagement, and community management across major platforms.
- Experience in Lead Generation, including designing funnels, nurturing prospects, and optimizing conversion rates.
- Ability to use Web Analytics tools to track performance, interpret data, and make data-driven optimization decisions.
- Solid understanding of SEO/SEM principles and basic knowledge of advertising platforms (e.g., Meta Ads, Google Ads) is beneficial.
- Excellent written and verbal communication skills, with the ability to create clear, compelling marketing content.
- Strong organizational and project management abilities, with attention to detail and the capacity to manage multiple initiatives.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a tech, SaaS, or startup environment is a plus, along with an interest in networking and digital identity solutions.
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