Website:
sotalent.us
Job details:
Digital Marketing Manager
📍 Location: Kalyan, Maharashtra, India
🏢 Industry: Biotechnology research
💼 Work Setting: Hybrid
Are you passionate about product information management, ecommerce content quality, taxonomy governance, and delivering exceptional digital customer experiences?
We are seeking a Product Information & Content Governance Manager to lead Product Information Management (PIM), Product Content Management (PCM), taxonomy governance, and digital asset governance initiatives within SAP Commerce Cloud. This role is responsible for ensuring product data, digital assets, and ecommerce content are accurate, complete, scalable, and optimized to support customer engagement, operational efficiency, and commercial performance.
The ideal candidate combines expertise in SAP Commerce Cloud (Hybris), product data governance, DAM platforms, ecommerce content operations, taxonomy management, and digital quality assurance while effectively partnering across Technology, Marketing, Product Management, and Ecommerce teams.
Key Responsibilities
Product Information Management (PIM) & Governance
- Own governance of product information and content management processes within SAP Commerce Cloud.
- Define and maintain product data standards, enrichment rules, and governance frameworks.
- Manage product lifecycle data, ensuring accuracy, consistency, and completeness across the product catalog.
- Establish and monitor attribute completeness requirements and validation standards.
- Ensure product information supports both customer experience and business objectives.
Product Data Quality & Validation
- Define and enforce product data quality standards.
- Conduct regular product content audits to identify data gaps, inconsistencies, and quality issues.
- Implement pre-publication validation processes to ensure content readiness.
- Monitor and improve:
- Attribute Completeness
- Product Classification
- Metadata Quality
- Content Accuracy
- Catalog Integrity
- Drive continuous improvement of product information quality.
Taxonomy & Catalog Management
- Design and govern product taxonomy structures, classification hierarchies, and category frameworks.
- Manage product attributes, facets, filters, and catalog structures.
- Ensure taxonomy supports:
- Product Discoverability
- Site Navigation
- Scalability
- Customer Experience
- SEO Performance
- Maintain structured governance for ongoing catalog growth and maintenance.
Product Content & Merchandising Governance
- Establish standards for:
- Product Titles
- Product Descriptions
- Marketing Copy
- Naming Conventions
- Controlled Vocabularies
- Product Imagery
- Ensure consistency across product detail pages and digital experiences.
- Partner with business stakeholders to improve content effectiveness and product presentation.
- Support merchandising objectives through effective product content management.
Digital Asset Management (DAM)
- Lead governance of digital assets within DAM platforms.
- Establish standards for:
- Metadata Management
- Asset Classification
- Asset Readiness
- Approval Workflows
- Ecommerce Asset Usage
- Ensure digital assets meet quality and compliance requirements.
- Manage asset coverage and readiness across product catalogs.
Content Quality Assurance
- Perform pre-publication quality reviews of:
- Product Pages
- Category Pages
- CMS Content
- Digital Assets
- Validate:
- Taxonomy Alignment
- Metadata Completeness
- Asset Associations
- Product Information Accuracy
- Content Standards Compliance
- Ensure content is publication-ready before deployment.
Ecommerce Content Operations
- Collaborate with Product Managers, Marketing Teams, Ecommerce Teams, and Creative Teams.
- Resolve issues related to:
- Missing Product Data
- Missing Assets
- Taxonomy Conflicts
- Product Launch Readiness
- Redirect Management
- Backlink Requirements
- Support product launches and ongoing catalog maintenance activities.
Localization & Global Content Readiness
- Coordinate localization requirements for multi-market ecommerce environments.
- Ensure product content, taxonomies, metadata, and assets support regional business needs.
- Maintain consistency between global standards and local market adaptations.
- Partner with regional stakeholders to ensure successful localization execution.
CMS & Digital Experience Support
- Perform minor HTML and markup updates within approved templates and CMS components.
- Support content presentation, structured data requirements, accessibility standards, and SEO objectives.
- Maintain alignment with governance policies and technical standards.
- Help improve digital content delivery and user experience.
Technology & Platform Collaboration
- Partner with:
- Technology Teams
- Ecommerce Teams
- Marketing Teams
- Product Management Teams
- Architecture Teams
- Support:
- Data Model Enhancements
- DAM Integrations
- Workflow Improvements
- Platform Optimization Initiatives
- Participate in requirements gathering and solution development activities.
Performance & Analytics Optimization
- Evaluate the impact of taxonomy, content structures, and product data on platform performance.
- Monitor implications related to:
- Search Performance
- Solr Indexing
- Product Discovery
- Site Performance
- ERP Integration Efficiency
- Collaborate with technical teams to implement scalable content governance solutions.
- Utilize analytics data to identify opportunities for improvement.
Web Analytics & Continuous Improvement
- Use tools such as Google Analytics and Google Tag Manager to evaluate content effectiveness.
- Monitor customer behavior, search trends, and content performance metrics.
- Recommend improvements that enhance conversion, engagement, and user experience.
- Promote data-driven optimization of ecommerce content strategies.
Qualifications
Required Experience
- Hands-on experience with:
- SAP Commerce Cloud (Hybris)
- Product Information Management (PIM)
- Product Content Management (PCM)
- Product Data Governance
- Experience managing:
- Product Taxonomies
- Product Attributes
- Enrichment Rules
- Product Classification Models
- Strong understanding of ecommerce product catalog management.
Required Technical Skills
- SAP Commerce Cloud (Hybris)
- Product Cockpit
- Product Information Management (PIM)
- Product Content Management (PCM)
- Taxonomy Governance
- Digital Asset Management Platforms
- CMS Content Management
- Product Data Quality Management
- HTML & Markup Editing
- Metadata Governance
Required Experience
- DAM platforms such as:
- Picturepark
- FotoWare
- Similar Digital Asset Management Solutions
- Ecommerce content quality assurance and governance.
- Cross-functional collaboration between business and technology teams.
- Product content validation and publication workflows.
Preferred Qualifications
- Multi-market and localization experience.
- SEO knowledge related to:
- Product Taxonomy
- Structured Product Data
- Ecommerce Navigation
- Experience within:
- Life Sciences
- Biotechnology
- Regulated Industries
- SAP ERP experience.
- Experience with:
- Google Analytics
- Google Tag Manager (GTM)
Core Competencies
- Product Information Management (PIM)
- Product Content Management (PCM)
- SAP Commerce Cloud (Hybris)
- Product Data Governance
- Taxonomy Management
- Digital Asset Management (DAM)
- Ecommerce Operations
- Product Catalog Management
- Content Quality Assurance
- Metadata Management
- SEO & Product Findability
- CMS Governance
- Data Quality Management
- Cross-Functional Collaboration
- Digital Experience Optimization
Click on Apply to know more.