Signify
Website:
signify.com
Job details:
Job Summary
To lead the strategic development and execution of omnichannel digital marketing strategies & campaigns for Greater India to drive business growth, customer engagement, and operational excellence. This role collaborates across departments to ensure digital marketing platforms, user experiences & efforts are innovative, compliant, and aligned with business objectives.
Key Areas of Responsibility
• Leads the development and execution of omnichannel digital marketing strategies to enhance online presence and accelerate business performance.
• Delivers high ROI driven digital marketing campaigns across OTT, Socmed, Display, SEO/GEO, Owned websites and 3rd Party apps
• Oversees the design, creation, deployment & optimization and governance of digital capabilities & content across web, social, email, and paid media platforms, ensuring brand consistency and relevance.
• Drives adoption of Ai and Ai tools in asset creation, processes, analytics, campaign management and other digital marketing efforts
• Defines performance frameworks and leads analysis to identify opportunities for customer interface, campaign and channel optimization.
• Establishes and scales digital marketing A/B testing and conversion rate optimization programs to improve ROI and customer experience.
• Champions customer data programs and drives active customer involvement through co-creation, feedback loops, and personalization strategies.
• Identifies and integrates emerging digital marketing trends, including AI-driven personalization, automation, and predictive analytics.
• Collaborates with cross-functional teams (e.g., product, IT, legal, privacy, brand) to align digital marketing strategies with broader business goals.
• Owns the digital marketing budget, ensuring cost optimization and business case realization.
• Ensures compliance with brand standards, legal requirements, privacy regulations (e.g., GDPR), and IT security protocols.
Critical Experiences
• 9-12+ years of experience in digital marketing, including experience with (eCommerce) platforms and digital strategy development.
• Creative acumen to drive and guide in-house and outsourced teams to deliver high impact digital marketing campaigns
• Proven track record of developing and leading successful digital marketing initiatives, campaigns and managing cross-functional teams.
• Deep understanding of Shopify (website management), Google AdWords, Facebook Ads Manager, Amazon Ads, Flipkart Ads (campaign performance), Sprinklr (Social Analytics & ORM), Google Analytics 4, Adobe Analytics, Hotjar (Web Analytics) and VWO (CRO)
• Understanding and experience with Ai tools for asset creation, analytics and online campaign management
• Strong analytical and strategic thinking skills, with experience in UX, customer journey mapping and marketing automation.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Minimum of 9 years of experience in digital marketing, including experience with marketing on eCommerce platforms and digital strategy development.
• Google Analytics Certification or equivalent is essential to effectively analyze digital marketing performance metrics.
KPI's
• Brand preference
• Marketing ROI
• Advertising Cost of Sales
• Contacts/Leads/Sales from online channels
• Engagement rate
• Budget adherence
• Deadline adherence
• Quality adherence
Click on Apply to know more.