Servotech Renewable Power System Limited
Website:
servotech.in
Job details:
Job Title: Digital Marketing Manager
Department: Sales & Marketing
Location: Rohini, Delhi
Work Week: 6 days
Immediate Joiner Preferred
ROLE OVERVIEW
We are seeking a dynamic and results-driven Digital Marketing Manager to lead and execute our online marketing initiatives. This is a team management role where you will drive brand visibility, lead generation, and digital growth strategies for our EV, Solar, Smart Energy, Sports & Entertainment verticals.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
1. Digital Strategy & Planning:
● Develop and execute comprehensive digital marketing strategies aligned with business goals.
● Plan annual and quarterly digital roadmaps for brand and product campaigns.
● Work closely with leadership to align digital initiatives with overall marketing strategy.
2. Performance Marketing:
● Drive paid campaigns across Google Ads, Social Media (Meta, LinkedIn, Instagram, Twitter/X).
● Monitor ROI and optimize cost per lead (CPL) and cost per acquisition (CPA).
● Manage SEO/SEM strategies to increase organic visibility.
3. Content & Social Media:
● Oversee content calendar creation for all digital channels.
● Ensure consistent brand tone across platforms.
● Plan engagement strategies to grow followers and drive conversions.
4. Analytics & Reporting:
● Track, measure, and report performance of all digital campaigns.
● Use tools like Google Analytics, Search Console, and other BI dashboards.
● Provide actionable insights to improve campaign efficiency and user experience.
5. Team Management:
● Lead a team of digital executives, content creators, and designers.
● Assign KPIs, conduct regular reviews, and ensure continuous skill development.
● Foster a high-performance, collaborative digital team culture.
6. Website & CRM Management:
● Oversee website SEO, UI/UX improvements, and traffic optimization.
● Manage CRM integrations and digital lead nurturing processes.
7. Branding & Online Reputation Management (ORM):
● Maintain strong brand presence across online platforms.
● Monitor and manage online reviews, customer feedback, and brand reputation.
Key Skills & Competencies
Proven experience in digital strategy, paid ads, SEO/SEM, and analytics.
Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Analytics, Tag Manager, and CRM tools.
Ability to manage multi-channel campaigns with measurable ROI.
Strong leadership, project management, and team mentoring skills.
Up-to-date with the latest trends in digital marketing, tools, and platforms.
Educational Qualification
MBA/PGDM in Marketing or related field preferred.
- Google/Facebook/HubSpot certifications are an added advantage.
Click on Apply to know more.