Protrainy
Website:
protrainy.com
Job details:
Bengaluru | Full-Time |
1–3 Years Experience | EdTech Experience Mandatory
About Protrainy
Protrainy is a seed-funded edtech startup transforming workforce upskilling through industry-aligned learning, practical training, and scalable technology. Backed by IIM A Ventures and marquee angel investors, and in strategic collaboration with elite institutions like iHub DivyaSampark (IIT Roorkee) and IIM Indore, Protrainy delivers outcome-driven programs designed to bridge the gap between education and industry. With a strong focus on core engineering sectors, we empower students and professionals through mentor-led training, project-based learning, and practical certification programs aligned with real-world industry needs. Protrainy has impacted 100,000+ learners across India, helping professionals achieve stronger career growth, placements, and industry readiness.
As we scale aggressively, we are looking for a high-performance Digital Marketing Manager / Ads Specialist who can own learner acquisition, drive measurable growth, and build data-driven marketing engines across digital channels.
This is not a conventional marketing role - we are looking for someone who understands growth, performance marketing, funnel optimization, and user psychology at scale.
Role Overview
You will be responsible for driving end-to-end digital growth for Protrainy through performance marketing, paid acquisition, campaign optimization, and lead generation strategies.
The ideal candidate is analytical, execution-focused, highly creative with growth experiments, and comfortable working in a fast-paced startup environment where ownership and speed matter.
You should have prior experience scaling campaigns in an EdTech environment and understand the nuances of learners' acquisition funnels.
Key Responsibilities
Performance Marketing & Paid Acquisition
Plan, execute, and optimize high-performing campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
Drive scalable lead generation campaigns for courses, webinars, workshops, and career programs.
Optimize campaign performance across key metrics including:
- CPL
- CAC
- ROAS
- Conversion Rate
- Lead Quality
Build audience segmentation, retargeting, and funnel strategies to maximize conversions.
Growth & Funnel Optimization
- Own the complete learner acquisition funnel from ad engagement to qualified lead generation.
- Collaborate closely with admissions and sales teams to improve lead conversion efficiency.
- Analyze user journeys, landing page performance, and drop-off points to improve conversion rates.
- Conduct A/B testing across creatives, ad copies, audiences, and landing pages.
Brand & Social Media Growth
- Manage and scale Protrainy’s digital presence across Instagram, LinkedIn, Facebook, and YouTube.
- Develop content-led engagement strategies aligned with business and growth goals.
- Coordinate with creative teams for high-performing ad creatives, reels, videos, and campaigns.
Analytics & Reporting
- Monitor campaign performance and generate actionable insights using:
Google Analytics
Google Tag Manager
Meta Business Suite
CRM & Marketing Automation Tools
- Build performance dashboards and weekly/monthly growth reports.
- Continuously identify opportunities to improve acquisition efficiency and reduce marketing costs.
What We’re Looking For
- 1–3 years of hands-on experience in Performance Marketing / Digital Growth.
- Prior experience in EdTech marketing is mandatory.
- Strong expertise in:
- Meta Ads
- Google Ads
- Paid Lead Generation
- Retargeting & Funnel Optimization
- Strong understanding of customer acquisition funnels and growth marketing frameworks.
- Ability to independently manage budgets, campaigns, and performance targets.
- Data-driven mindset with strong analytical and problem-solving skills.
- Comfortable working in high-ownership startup environments.
- Strong communication and execution capabilities.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related fields.
Certifications in:
- Google Ads
- Meta Ads
- Google Analytics
- Performance Marketing
Experience with webinar funnels, cohort-based programs, or education product marketing is a strong plus.
Why Join Protrainy?
- Opportunity to work directly on high-impact growth initiatives.
- Fast-paced startup environment with significant ownership and learning.
- Work on scaling a rapidly growing EdTech platform.
- Exposure to performance-driven growth strategies and digital scale.
- Opportunity to build and lead growth experiments from day one.
Compensation: 4LPA- 5LPA+ 2LPA incentive
Click on Apply to know more.