Orange Health Digital
Website:
orangehealthdigital.com
Job details:
A large MNC, which is a market leader in the eye care space, is looking for a digital marketing manager. A great opportunity for healthcare & pharma focused digital marketing professionals.
Send you CV to hr@thehealthorange.com .
About the job
Title: Digital Marketing Manager
CTC: Up to 12.5 LPA
Location: Mumbai
Key Responsibilities:
* Collaborate with multiple Business Units to ensure integrated brand plans are designed for all high investment, strategic brands.
* Partner with businesses to evaluate intervention points across patient journeys and focus on creating differentiated strategies for key brands based on market opportunities and challenges and internal strengths.
* Become a part of all important strategy meets & reviews for defining the brand-marketing blueprint and roadmap; provide actionable innovative ideas for brand plans.
* Become an Interface with business unit marketing heads to ensure continuity across marketing efforts to ensure consistency & to ensure one way of marketing across businesses
* Conduct digital walkthroughs with practices: website hygiene, local SEO fundamentals, schema basics, page speed, mobile friendliness, appointment CTAs, and content clarity
* Identify, evaluate, and execute offline activation opportunities (malls, corporate wellness days, community health camps, colleges, optical retail, societies, events).
* Set up a model for critical marketing processes, practices and expertise required to drive business performance.
* Spearhead the process of building marketing capability with internal and external learning and development interventions including rewards and recognition.
* Monitor brand performance, provide insights in advance to take informed decisions
Desired Skills & Experience
* 5+ years of experience in pharma/Pharma digital marketing role.
* Must be an MBA Tier I / Tier II Management Institutes with a bachelor’s degree, technical degree preferred.
* Good presentation skills and project management skills.
* Good communication, networking, and interpersonal skills to connect with internal and external stakeholders.
* Ambitious and Self-driven.
Click on Apply to know more.