Website:
onedigital.co.in
Job details:
Job Overview
We are looking for an experienced Digital Marketing Manager with strong expertise in Performance Marketing, Conversion Tracking, SEO, and Paid Media Campaigns. The ideal candidate should have hands-on experience in managing multi-channel campaigns and be capable of optimizing marketing performance to drive measurable business growth.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Implement and manage conversion tracking using Google Tag Manager, GA4, pixels, and event tracking.
- Monitor campaign performance and optimize for ROAS, CPA, and conversion rates.
- Develop and execute SEO strategies (on-page, off-page, and technical SEO) to improve organic visibility and traffic.
- Perform keyword research, competitor analysis, and search intent optimization.
- Manage and scale Performance Max, Search, Display, and remarketing campaigns.
- Analyze campaign data and provide actionable insights through reports and dashboards.
- Collaborate with design, content, and development teams for campaign implementation.
- Stay updated with digital marketing trends, algorithms, and platform updates.
Required Skills
- Strong knowledge of Google Ads, Meta Ads, and Performance Marketing.
- Hands-on experience with conversion tracking (GTM, GA4, Pixels, Events).
- Strong understanding of SEO strategies and search engine algorithms.
- Experience with analytics tools such as Google Analytics, Search Console, and Looker Studio.
- Ability to manage multiple campaigns and optimize marketing performance.
Experience
- 4+ years of experience in Digital Marketing / Performance Marketing
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