Octal IT Solution (CMMI Level 3 Appraised)
Website:
octalsoftware.com
Job details:
Company Description Octal IT Solution (CMMI Level 3 Appraised) is a global product engineering company that has been building intelligent digital platforms since 2007 for startups, enterprises, and global brands. With a team of 300+ engineers, the company has delivered over 2300 solutions across 20+ industries in more than 30 countries, serving clients such as ZEE5, IBM, CIPLA, Omantel, and Vodafone. Octal IT Solution is ISO 27001:2022 certified and a member of the Forbes Technology Council, with recognition including the ET Inspiring Leader Award North 2025 and TOI Tech Titan Award 2025. The company specializes in AI and generative AI, data engineering, advanced analytics, cloud-native engineering, product engineering, and modern web and mobile solutions across sectors like FinTech, Healthcare, Retail, OTT & Media, Logistics, EdTech, and Enterprise SaaS. Work is driven by architecture-led, product-first thinking, with AI and data embedded by design, agile delivery, and a strong focus on security, transparency, and scalable outcomes.
Role Description The Digital Marketing Manager will lead end-to-end digital marketing initiatives to drive brand visibility, demand generation, and customer engagement for Octal IT Solution. This is a full-time, on-site role based in Jaipur, responsible for planning and executing multi-channel digital campaigns across SEO, SEM, social media, email marketing, and content marketing. The role includes managing performance marketing, optimizing campaigns based on analytics, overseeing website and landing page experience, and collaborating with sales and product teams to align messaging and lead generation efforts. The Digital Marketing Manager will monitor key metrics, prepare performance reports, manage budgets, coordinate with internal and external stakeholders, and ensure consistent brand positioning. The role also involves staying updated on industry trends, experimenting with new growth channels, and supporting employer branding and thought leadership initiatives.
Qualifications
- Strong digital marketing skills, including SEO, SEM/PPC, social media marketing, email marketing, and marketing automation.
- Experience in content and brand strategy, including content marketing, campaign planning, and copywriting for digital channels.
- Proficiency with analytics and optimization tools, such as Google Analytics, Google Ads, Search Console, and social media insights, with the ability to interpret data and improve performance.
- Experience with website and landing page management, including CMS tools, basic understanding of UX principles, and conversion rate optimization.
- Ability to collaborate closely with sales, product, and design teams to align marketing initiatives with business objectives and lead-generation goals.
- Strong communication, presentation, and stakeholder management skills, with the ability to manage multiple projects and deadlines.
- Prior
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