NavratanGemstones
Website:
navratan.com
Job details:
Company Overview:
Navratan.com is a global leader in certified gemstone e-commerce. We serve premium domestic and international clients through a trusted, performance-driven platform. As we expand our digital footprint, we're seeking a strategic and technically skilled Digital Marketing Manager.
About the Role
We are looking for a Digital Marketing Manager who can implement and scale a system-driven SEO growth engine focused on building topical authority, organic lead generation, and long-term brand visibility. The ideal candidate should have a strong understanding of SEO systems, content strategy, and data-driven growth.
Key Responsibilities
Strategy
Develop and manage keyword universe and topic clusters
Conduct competitor SEO analysis
Build and execute SEO roadmap and growth strategy
Execution
Oversee content planning and management
Implement on-page SEO best practices
Manage internal linking structures
Coordinate across teams for technical SEO implementation
Suggestion for the UI/UX optimization for the website.
Authority Building
Drive backlink acquisition strategies
Manage digital PR initiatives
Strengthen brand authority signals
Lead Generation
Build and optimize SEO landing pages
Improve conversion rates (CRO)
Track and optimize funnels for lead generation
Reporting & Analytics
Create and maintain weekly performance dashboards
Conduct monthly growth analysis
Track and report on KPIs and SEO performance metrics
Required Skills
Strong hands-on experience with Google Search Console (GSC) and Google Analytics (GA4)
Proficiency in Ahrefs, SEMrush, or similar SEO tools
Solid understanding of Technical SEO and Content SEO
Strong data analysis and problem-solving skills
Ability to manage projects in a process-driven, structured manner
Experience
4-5 years of experience in Digital Marketing / SEO roles
Proven track record with case studies demonstrating SEO growth and impact
Job Types: Full-time, Permanent
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