Website:
kals.co.in
Job details:
KALS GROUP, Chennai
KALS Group of Companies is looking for a highly creative, strategic, and performance-driven Digital Marketing Manager to lead the digital marketing function across our portfolio of alcoholic beverage brands. The ideal candidate will be responsible for building brand equity, driving measurable digital growth, and executing innovative marketing strategies that enhance consumer engagement and business performance.
This role requires a balance of creativity, analytical thinking, leadership, and execution. The Digital Marketing Manager will own the overall digital presence of the company’s brands, manage internal creative resources and external agencies, identify emerging trends, and ensure every digital initiative contributes to measurable business and brand growth.
The successful candidate should have a proven ability to grow digital communities, increase brand visibility, and deliver visible improvements in engagement, reach, and audience growth within defined timelines.
About the Role
The Digital Marketing Manager will look after the digital presence of KALS brands, focusing on brining in ideas and adapt to changing environment and executing integrated digital marketing strategies that enhance brand awareness and engagement.
Responsibilities
- Develop and execute annual, quarterly, and monthly digital marketing strategies for all KALS brands.
- Develop strategies to achieve visible and measurable page growth within agreed timelines through both organic and paid initiatives.
- Plan, manage, and execute integrated digital marketing campaigns across Meta, Instagram, Facebook, YouTube, Google, LinkedIn, and emerging digital platforms.
- Create and maintain a structured content calendar aligned with brand objectives, seasonal campaigns, product launches, and market trends.
- Coordinate with photographers, videographers, graphic designers, copywriters, influencers, and creative agencies to produce high-quality content.
- Build content strategies that balance brand storytelling, entertainment, education, and consumer engagement.
- Research consumer behavior, competitor activities, industry trends, and digital innovations to identify growth opportunities.
- Plan and execute influencer collaborations, brand partnerships, and digital activations that enhance brand visibility.
- Develop and manage paid advertising campaigns while continuously optimizing performance and return on investment.
- Monitor website performance and work closely with relevant teams to improve SEO, SEM, user experience, and overall digital performance.
- Analyze campaign performance using KPIs, ROI, engagement metrics, audience growth, website analytics, and conversion data.
- Prepare comprehensive monthly performance reports with actionable insights and recommendations for continuous improvement.
- Manage digital marketing budgets efficiently while maximizing marketing effectiveness.
- Ensure all digital communication complies with applicable advertising regulations and company policies.
- Stay updated with emerging digital trends, AI tools, marketing technologies, and evolving consumer behavior to continuously improve marketing effectiveness.
- Lead, mentor, and manage internal creative teams while coordinating effectively with external agencies and vendors.
- Collaborate closely with Sales, Production, Product Development, Trade Marketing, and Management teams to ensure digital marketing supports broader business objectives.
Qualifications
- Strong understanding of digital marketing strategy and brand management.
- Proven experience managing multiple social media platforms and digital campaigns.
- Knowledge of Meta Ads Manager, Google Ads, Google Analytics, SEO, SEM, and email marketing.
- Excellent project management and stakeholder management skills.
- Strong analytical ability with experience interpreting campaign performance data.
- Exceptional communication, leadership, and team management skills.
- Creative mindset with the ability to identify emerging trends and convert them into engaging campaigns.
- Strong knowledge of content marketing, influencer marketing, and community building.
Preferred Skills
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field. A Master’s degree is an added advantage.
- 4 to 7 years of experience in digital marketing, preferably in FMCG, alcoholic beverages, hospitality, or consumer brands.
- Proficiency in tools such as Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Google Search Console, and project management software.
- Experience working with creative agencies, production teams, and media partners.
- Understanding of branding, packaging communication, and consumer psychology.
- Familiarity with AI-powered marketing tools and marketing automation platforms.
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