HitFame
Website:
hitfame.com
Job details:
Digital Marketing Manager – HitFameLocation: Delhi NCR
Experience: 6+ Years
Function: Marketing
Industry: Entertainment / Tech / Media / Mobile App / Creator Economy
Employment Type: Full-time
About HitFameHitFame is an AI-powered entertainment-tech platform transforming how talent connects with opportunities globally. Designed for actors, singers, influencers, filmmakers, photographers, dancers, and creators, the platform enables users to showcase their talent, access real opportunities, collaborate globally, and monetize their skills — all within a smart, mobile-first ecosystem.
With 150,000+ users and rapidly scaling, HitFame is building the future of the entertainment industry by combining networking, jobs, and AI-driven career growth into one powerful platform.
Position OverviewWe are looking for a highly driven and performance-oriented Digital Marketing Manager who will take complete ownership of HitFame’s digital growth engine.
This role is focused on scaling app downloads, increasing subscriptions, generating qualified leads, and driving strong ROI across all marketing channels.
We are specifically looking for candidates with:
- Strong hands-on experience in mobile app marketing
- Deep understanding of performance marketing & growth funnels
- Proven ability to drive measurable business outcomes
- Strong knowledge and practical use of AI tools in marketing
The ideal candidate should think like a growth hacker, execute like a performance marketer, and operate with a revenue-first mindset.
Key Responsibilities🚀 Growth Strategy & Ownership- Define and execute end-to-end digital marketing strategies aligned with business and revenue targets.
- Own the complete funnel: user acquisition → engagement → conversion → retention.
- Drive app installs, premium subscriptions, and revenue growth with clear ROI accountability.
📱 Mobile App Marketing & ASO (Core Focus)- Lead and scale mobile app marketing campaigns (Android & iOS).
- Own App Store Optimization (ASO): keyword strategy, creatives, A/B testing, and rankings.
- Optimize install-to-conversion funnels and reduce CAC.
📊 Performance Marketing & Paid Campaigns- Manage and scale campaigns across Meta, Google Ads, YouTube, LinkedIn, and other platforms.
- Build high-converting funnels using retargeting, lookalike audiences, and audience segmentation.
- Continuously optimize campaigns to maximize ROAS and ROI.
🧠 AI-Driven Marketing & Automation (Mandatory Focus)- Leverage AI tools to enhance campaign performance, content creation, and decision-making.
📣 Social Media, Content & Influencer Growth- Oversee content strategy across Instagram, YouTube, LinkedIn, and other platforms.
- Drive high-engagement campaigns, reels, and influencer collaborations.
- Build HitFame as a strong brand in the creator ecosystem.
🔍 SEO, Content & Organic Growth- Lead SEO strategies to drive organic traffic and visibility.
- Manage blog/content growth using keyword-driven strategies.
- Work with tools like Ahrefs, SEMrush, and Google Search Console.
💼 Lead Generation & CRM Optimization- Drive B2B & B2C lead generation for artist bookings and premium plans.
- Build and optimize CRM journeys using email, WhatsApp, and push notifications.
- Improve conversion rates through funnel optimization and automation.
📈 Analytics, Reporting & ROI Focus- Track and analyze key metrics: CAC, ROAS, MRR, conversions, retention.
- Use tools like GA4, Appsflyer, and dashboards for data-driven decision making.
- Present weekly performance reports with actionable insights.
🤝 Team Collaboration & Leadership- Work closely with founders, product, design, and content teams.
- Manage internal teams and external agencies where required.
- Ensure fast execution and alignment with business goals.
Required Skills & Qualifications- Minimum 6+ years of experience in digital marketing, growth, or performance marketing.
- Proven track record in mobile app marketing and scaling user acquisition.
- Strong expertise in performance marketing, funnels, and ROI optimization.
- Hands-on experience with Meta Ads, Google Ads, analytics tools, and CRM platforms.
🚨 Mandatory Requirements- Strong experience in app marketing (non-negotiable)
- Strong working knowledge of AI tools and AI-driven marketing (non-negotiable)
- Ability to drive business growth with a clear ROI-focused approach
- Experience in scaling campaigns and handling marketing budgets effectively
Preferred Profile- Experience in startup, entertainment, creator economy, or SaaS platforms
- Strong analytical mindset with a data-driven approach
- Entrepreneurial thinking with a growth-first mindset
- Ability to thrive in a fast-paced, target-driven environment
Additional NoteCandidates may be required to complete a practical task and a short probation period before final confirmation.
Click on Apply to know more.