Website:
geekynd.com
Job details:
We are hiring a Digital Marketing Manager to own and run our entire digital demand engine. This is not a brand awareness role. Your core mandate is to generate qualified pipeline, which means the right businesses, in the right markets, showing up on our calendar for discovery calls. You will own paid acquisition, social media, the website and its conversion, content that fuels outbound, marketing automation, and the analytics that prove what is working. You will partner closely with the founder and the business development team to turn marketing activity into booked meetings and signed clients. Because our clients and prospects sit in the US, this is an on site role at our Guwahati office, run on a night shift aligned to US working hours.
What You Will Own
Demand generation and paid acquisition
• Plan, launch, and optimise paid campaigns across Google Ads and LinkedIn to drive qualified inbound enquiries from our target markets.
• Own budget allocation, bidding, audience targeting, and cost per qualified lead.
• Build and test landing pages and offers that turn paid and organic traffic into booked discovery calls.
SEO, website, and conversion
• Own the company website as a conversion asset, including messaging, page structure, calls to action, and lead capture.
• Drive organic visibility through on page SEO, technical hygiene, and a content plan built around buyer intent keywords.
• Run conversion rate optimisation through structured A/B testing of copy, layout, creative, and forms.
Content, social media, and brand
• Own the company social media presence end to end, including LinkedIn and any other channels we activate, covering the content calendar, posting, and engagement.
• Plan and produce creative that performs, including social posts, ad creative, case studies, comparison pages, landing copy, and email sequences.
• Grow reach and engagement on social, and turn audience attention into qualified enquiries.
• Maintain a consistent brand voice and visual identity across every channel.
• Support the founder personal brand on LinkedIn.
Marketing operations and automation
• Build and maintain the marketing automation layer inside the Zoho ecosystem (CRM, campaigns, and forms).
• Set up lead routing, scoring, and handoff so that every qualified lead reaches business development cleanly and fast.
• Integrate marketing tools with the wider stack and keep the data clean.
Analytics and reporting
• Define, track, and report the metrics that matter, including qualified leads, cost per lead, pipeline contribution, and stage conversion.
• Own analytics and conversion tracking end to end, including GA4, Google Tag Manager, event and goal tracking, and dashboards that give the founder a clear weekly read on performance.
• Bring a test and learn mindset: form a hypothesis, run it, measure it, and double down on what works.
What We Are Looking For
• 4 to 6 years in digital marketing, with hands on ownership of paid acquisition, demand generation, and social media, not only brand work.
• US campaign experience, having managed marketing campaigns aimed at the US market, ideally for staffing, BPO, outsourcing, SaaS, or agency businesses similar to Geekynd.
• Strong paid and social skills, with command of Google Ads and at least one of LinkedIn Ads or Meta Ads, plus hands on social media management, backed by real numbers.
• Analytics and conversion tracking, deep, hands on expertise with GA4, Google Tag Manager, event and goal tracking, and reading data to drive decisions.
• A/B testing, comfortable designing, running, and reading structured experiments to lift conversion.
• Creative and numbers oriented, able to produce work that stands out while staying accountable to cost per lead, pipeline, and return on spend.
• SEO and CRM, working knowledge of SEO and landing page conversion, and comfort running marketing automation and lead flows inside a CRM. Zoho is a strong plus.
• Excellent written English, with the ability to produce sharp, persuasive marketing copy.
• On site and night shift, able to work full time on site at our Guwahati office on a night shift aligned to US hours.
Bonus Points
• Strong command of other marketing tools, for example HubSpot, Semrush, Ahrefs, Hotjar, Mailchimp, or similar.
• Familiarity with the Zoho ecosystem and outbound tooling such as Apollo, Smartlead, or Instantly.
• Experience marketing to SMB buyers in the US.
• Experience with account based marketing or supporting an outbound sales motion.
• Design ability (Canva or similar) and comfort briefing designers.
Tools You Will Work With
Google Ads, GA4, Google Tag Manager, the Zoho ecosystem (CRM, Campaigns, and Forms), LinkedIn and other social channels (organic and Sales Navigator), the company website, and the outbound tooling that supports our sales motion.
Why Geekynd
• Direct ownership. You own the demand engine, not a slice of it, and your work maps straight to revenue.
• Founder access. You work directly with the founder and shape the marketing function from the ground up.
• Build something real. You join at the stage where your decisions define how the company grows.
• On site with the team. Work in person from our Guwahati office, close to the founder and the wider delivery team.
How to Apply
Send your CV along with a short note covering one paid campaign or marketing initiative you owned end to end, the numbers you delivered, and how you measured success. Applications that include real metrics will be prioritised.
Apply to: hr@geekynd.com / meetali@geekynd.com
Click on Apply to know more.