Digital Marketing Manager

Website: freshlynn.com
Job details:

About Freshlynn

Freshlynn — Clean Smarter. Live Fresher.

Freshlynn is India's first manufacturer of 4-in-1 Laundry Drops — a single drop that cleans, softens, brightens, and freshens your clothes. Born in Gujarat, built for the world.

We didn't just create a product. We created a category. While the detergent industry has remained unchanged for decades, Freshlynn is rewriting the rules — delivering ultra-concentrated, pre-measured, zero-waste laundry technology that is smarter, cleaner, and better for the planet.

Today, we are India's fastest-growing direct-to-consumer laundry brand, selling across India through our online store.

Tomorrow, Freshlynn will be on the shelves of every kirana store (GT), every supermarket and hypermarket (MT), and in the homes of consumers across the globe.

Our ambition is clear — to build an Indian consumer goods company that stands alongside the world's greatest FMCG giants. We are building the team, the systems, and the brand to get there.

If you want to be part of India's most exciting laundry revolution — you're in the right place.

• Manufacturer | D2C Online | GT & MT Expansion | Global Vision | Made in India

Digital Marketing Manager — eCommerce & Performance

Full Time | Ahmedabad, Gujarat | eCommerce · FMCG

ABOUT THE ROLE

We are looking for a results-driven Digital Marketing Manager to lead and scale Freshlynn's online presence across all digital channels. You will own our Meta Ads performance, content strategy, and brand growth — working directly with the founder to take India's first 4-in-1 Laundry Drops brand to the next level.

This is a high-impact, high-ownership role in a fast-growing D2C brand. If you love building brands from the ground up, obsess over ROAS, and want to be part of something truly first-of-its-kind in India — this role is for you.

WHAT YOU WILL DO

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns with a strong focus on ROAS and cost per purchase

• Manage monthly ad budget of ₹5–15 lakhs across multiple campaigns

• Build and manage retargeting, lookalike, and conversion campaigns end-to-end

• Lead the content calendar — coordinating with designers and video editors for ad creatives

• Analyze Shopify sales data and Meta Ads Manager performance daily and take action

• Manage Google Ads, SEO, email and WhatsApp marketing campaigns

• Track key metrics: ROAS, CPM, CTR, cost per purchase, return rate, and net revenue

• Identify and fix funnel leaks — from ad impression to final purchase

• Build and manage a small in-house marketing team (designer, video editor, ads buyer)

WHAT WE ARE LOOKING FOR

• 2–4 years of experience in digital marketing, preferably in D2C or eCommerce brands

• Proven track record of managing Meta Ads with ROAS above 3x

• Strong knowledge of Shopify analytics, Meta Ads Manager, and Google Analytics

• Experience managing monthly budgets of ₹3 lakhs or more

• Ability to write compelling ad copy and brief creative teams

• Data-driven mindset — you make decisions based on numbers, not guesses

• Self-starter who can work independently and take full ownership

• Bonus: Experience in FMCG, home care, or consumer goods brands

WHAT WE OFFER

• Salary: ₹25,000 – ₹45,000 per month (based on experience)

• Direct mentorship from the founder

• Opportunity to build and lead your own team

• Be part of India's first 4-in-1 Laundry Drops company — a true category creator

Click on Apply to know more.