Enago Read (previously Raxter.io)
Website:
enago.com
Job details:
About This Job
Enago (Crimson Interactive)
Location: Mumbai, Maharashtra, India
Work Mode: On-site
Industry: Technology, Information and Internet,Book and Periodical Publishing,Research Services
Job Description
Key Responsibilities:
- Website Analytics & Development Advisory
Leverage Google Analytics, Google Ads Manager, and other analytics platforms to monitor website performance, user behavior, and conversion funnels.Translate data insights into actionable development recommendations, working with the web/product team to implement UI/UX and content improvements that drive engagement and lead generation.Conduct regular performance audits and present findings with clear, prioritized action plans.
Design, build, and manage automation workflows using tools such as Claude Code and/or n8n to streamline marketing operations, lead nurturing, and campaign execution.Identify repetitive manual processes across the marketing function and replace them with scalable, automated solutions.Maintain and optimize automation pipelines to ensure reliability and alignment with campaign goals.
- Bid & Tender Participation
Manage and coordinate Ulatus's participation in bids, RFPs, and tenders across multiple regions.Collaborate with regional teams and business development stakeholders to prepare compelling bid submissions.Track bid pipelines, deadlines, and outcomes to continuously improve win rates.
Own the end-to-end SEO strategy for Ulatus's web properties, including technical SEO, on-page optimization, content strategy, and link building.Conduct keyword research, competitor analysis, and content gap assessments.Monitor organic performance using tools such as Google Search Console, SEMrush, or Ahrefs, and drive continuous improvement in rankings and organic traffic.
Own the planning, execution, and optimization of all paid search and paid media campaigns (Google Ads, Bing Ads, and other relevant platforms).Manage ad budgets efficiently, with a focus on maximizing ROI, lowering CPA, and improving Quality Scores.Produce regular performance reports and iterate on campaign strategy based on data.
Participate actively in the formulation and execution of marketing strategy alongside senior leadership.Bring data-backed insights and market intelligence to strategic discussions.Translate strategic decisions into operational marketing plans with clear timelines, KPIs, and ownership.
- International Team Collaboration
Work closely with Ulatus's international staff across global offices to execute region-specific marketing initiatives.Ensure consistency of brand voice, messaging, and campaign strategy across markets while allowing for local customization.Coordinate campaign rollouts, localization of marketing assets, and regional performance tracking.
- Cross-Departmental Coordination
Act as the marketing liaison for Sales, Business Development, Product, and Operations teams.Coordinate with internal stakeholders to align marketing activities with business priorities and ensure timely delivery of marketing support.Participate in cross-functional meetings and provide marketing expertise to inform broader business decisions.
Required Qualifications
4+ years of experience in a digital marketing role, with at least 1-2 years in a managerial or ownership capacity.Demonstrated hands-on experience with Google Analytics, Google Ads Manager, and Google Search Console.Proven track record managing SEO and PPC programs independently with measurable outcomes.Experience building or managing marketing automation workflows (n8n, Zapier, Make, or similar; familiarity with AI-assisted tools such as Claude Code is a plus).Experience in bid/RFP management or a B2B marketing environment.Strong analytical mindset — able to interpret data and translate it into clear recommendations.Excellent written and verbal communication skills in English; proficiency in additional languages is an advantage.Ability to work effectively across time zones and with international, multicultural teams.
Preferred Qualifications
Familiarity with the B2B services sales cycle and account-based marketing (ABM).Google Ads and/or Google Analytics certifications.Experience with tools such as SEMrush, Ahrefs, HubSpot, or similar marketing platforms.Exposure to AI-powered marketing tools and a willingness to adopt emerging technologies.
What We Offer
A high-visibility role with real ownership and strategic influence.A collaborative, international work environment spanning 11 global offices.Opportunity to work at the forefront of language technology and AI-driven localization.Competitive compensation and benefits package.
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