Enago Read (previously Raxter.io)
Website:
enago.com
Job details:
Company Description
Crimson Interactive is a global leader in scientific communications, localization, and AI-driven solutions, serving clients across 125+ countries. With 10 global offices, Crimson offers region-specific support while emphasizing a culture of openness, growth, and learning, earning recognition as a "Great Place to Work." Their brand portfolio includes Enago, Trinka, Ulatus, and Enago Life Sciences, each providing specialized services such as academic publishing, AI-powered writing assistance, professional translation, and medical communications. With a commitment to innovation, security compliance, and excellence, Crimson Interactive is trusted by academic institutions, corporations, government bodies, and individuals worldwide.
Key Responsibilities:
• Responsible for generating revenue and achieving growth targets.
• Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
• Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
• Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
• Regular usability checks for English and other language websites for maximum localization impact.
• Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums
• Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.
• Evaluate and finalize all design-related tasks.
Keyskills
Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.
Pre-requisites/key characteristics and skills required:
• Proven experience in Digital Marketing for a Media Agency. Should have worked on the Media agency outreach to attract B2B clients.
• Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.
• Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.
• Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
• Practical knowledge of SEO and PPC of online marketing industry
• Proven experience in stakeholder management
• Knowledge of using MS Office and ability to acclimatize to different technical tools used in the organization.
• Ability to ideate and engage existing clients and prospective clients through email marketing
• Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization
Click on Apply to know more.