Digiweave Mediatech LLP
Website:
digiweave.in
Job details:
Digital Marketing Manager – US & Canada Markets
Job Type: Full-Time
Location: Thane, Maharashtra
Work Mode: Work From Office
Experience: 2+
Notice period: 15 days
About the Role
Digiweave Mediatech LLP is looking for a Digital Marketing Manager with strong hands-on experience in D2C brands and the US & Canada markets.
The ideal candidate should have experience managing digital marketing campaigns for North American audiences, with a strong understanding of SEO, Performance Marketing, Content Creation, customer acquisition, conversions, and online sales.
Key ResponsibilitiesSEO
- Develop and execute SEO strategies for D2C websites targeting the US and Canadian markets.
- Conduct keyword research based on North American search behaviour and competition.
- Optimize website pages, product pages, landing pages, and blogs for US/Canada audiences.
- Monitor keyword rankings, organic traffic, conversions, and revenue.
- Identify and resolve SEO issues and improve organic visibility.
Performance Marketing
- Plan, execute, and optimize Google Ads and Meta Ads campaigns targeting US and Canadian customers.
- Manage campaign budgets and monitor ROAS, CPA/CAC, CTR, CPC, CPM, conversions, and revenue.
- Develop market-specific audience, targeting, retargeting, and customer acquisition strategies.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
- Analyze campaign performance and optimize campaigns for improved ROI and sales.
- Understand differences in customer behaviour, competition, and advertising trends across the US and Canada.
Content Creation & Strategy
- Develop content strategies specifically for US and Canadian D2C audiences.
- Create and manage content for social media, websites, blogs, ads, and other digital platforms.
- Develop market-relevant ad copies, captions, content ideas, and marketing communication.
- Coordinate with designers and video editors to create creatives suitable for North American audiences.
- Stay updated with D2C, social media, and digital marketing trends in the US and Canada.
Digital Marketing Management
- Develop and execute integrated digital marketing strategies for D2C brands in international markets.
- Monitor SEO, paid advertising, website, social media, and content performance.
- Prepare weekly/monthly reports with actionable insights.
- Identify opportunities to improve customer acquisition, conversion rates, AOV, and overall online revenue.
- Coordinate with internal teams to ensure timely execution of campaigns.
- Take ownership of digital marketing performance and growth across the US and Canada.
Requirements
- 2–5 years of experience in Digital Marketing.
- Mandatory experience working with D2C brands.
- Mandatory experience handling the US and/or Canada markets.
- Strong hands-on experience in Performance Marketing and SEO.
- Good practical knowledge of Google Ads and Meta Ads.
- Experience managing campaigns focused on international customer acquisition and online sales.
- Understanding of D2C customer journeys, conversion funnels, ROAS, CAC, CPA, AOV, and LTV.
- Experience with content planning and creation for international audiences.
- Knowledge of Google Analytics, Google Search Console, keyword research, and SEO tools.
- Strong analytical and performance-driven mindset.
- Ability to independently manage campaigns and marketing activities.
- Strong communication and problem-solving skills.
- Digital marketing agency experience will be an added advantage.
Ideal Candidate
The ideal candidate should have hands-on experience managing D2C digital marketing campaigns for the US and/or Canadian markets, with a proven understanding of international customer acquisition and online sales.
We are looking for someone who can take ownership of digital marketing end-to-end - from SEO and content strategy to Google/Meta advertising, performance analysis, optimization, and revenue growth.
- Key Requirement: D2C + US/Canada Market Experience
Click on Apply to know more.