CRCS
Website:
creee.in
Job details:
Digital Marketing Manager
About the Company
Mentor Merlin is a fast-growing education and healthcare training organization specializing in OET, CBT, and NMC OSCE training for nurses pursuing careers in the UK. As a lead-driven business, digital marketing plays a key role in generating high-quality leads, improving conversions, and driving business growth across international markets.
About the Role
We are seeking a highly creative and performance-driven Digital Marketing Manager to lead and scale impactful marketing strategies. This role is ideal for a proactive growth marketer who combines creative vision with data-driven execution to drive measurable business growth.
Core Responsibilities
- Develop and execute digital marketing strategies while staying updated on market trends, AI tools, and automation opportunities.
- Plan, manage, and optimize paid campaigns across Meta, Google, YouTube, and LinkedIn with a strong focus on lead generation, CPL, ROI, and conversions.
- Oversee social media platforms and guide the team in creating high-performing marketing assets including ads, reels, blogs, and landing pages.
- Drive lead generation and work closely with sales to improve lead nurturing and conversion rates.
- Lead and mentor the digital marketing team while maintaining accountability, productivity, and performance standards.
- Analyze marketing KPIs, manage SEO initiatives, and ensure proper website optimization and conversion tracking through tools like Google Analytics and Meta Pixel.
Requirements & Experience
- 3–5 years of experience in Digital Marketing, with at least 1–2 years in a leadership role.
- Strong expertise in Meta Ads, Google Ads, SEO, content marketing, and conversion tracking.
- Highly analytical, creative, and capable of managing multiple campaigns in a fast-paced environment.
- Certifications in Google Ads/Meta Blueprint or experience in education, healthcare, or international recruitment will be an added advantage.
What We Offer
- Creative freedom to experiment and lead impactful campaigns.
- A dynamic, fast-paced, and growth-oriented work environment.
- - Significant career growth and exposure to large-scale branding and performance marketing operations.
Salary - ₹80,000 - ₹90,000 Per month
Click on Apply to know more.