COLIWO
Website:
coliwo.in
Job details:
Company Description Coliwo is a modern coliving and coworking concept that brings together comfortable living spaces and productive work environments. The company offers luxurious single, double, and triple sharing rooms at accessible price points, featuring evocative interiors, finished wooden furniture, quality draperies, rich artwork, and comfortable beds. Residents enjoy shared amenities such as a welcoming lounge with Smart TV, a homelike dining area, and spaces designed for social connection. Coliwo also provides areas for gaming, music, and community activities, creating a vibrant atmosphere for professionals and students who live and work under one roof.
Role Description The Digital Marketing Manager is a full-time, on-site role based in the Pune Division. This role is responsible for planning and executing digital marketing campaigns that promote Coliwo’s coliving and coworking offerings, increase brand awareness, and drive leads and bookings. Day-to-day tasks include managing social media channels, overseeing content creation, running paid and organic campaigns, optimizing website performance using web analytics, and coordinating email and performance marketing initiatives. The Digital Marketing Manager will collaborate with sales and operations teams to align marketing strategies with occupancy goals, track campaign results, and regularly report performance and insights to leadership. The role also involves identifying new digital opportunities, maintaining a consistent brand voice, and ensuring a strong online presence across platforms.
Qualifications
- Strong Digital Marketing and Marketing skills with experience developing and executing integrated online campaigns.
- Proficiency in Social Media Marketing, including managing brand pages, community engagement, and paid social advertising.
- Experience with Lead Generation through digital channels, landing pages, and campaign optimization to drive qualified inquiries.
- Ability to use Web Analytics tools (e.g., Google Analytics, Search Console) to interpret data, optimize performance, and report on key metrics.
- Proven experience in campaign planning, budgeting, and performance tracking in a B2C environment, preferably in hospitality, real estate, or coliving/coworking.
- Strong written and verbal communication skills, with the ability to craft clear, engaging, and brand-aligned messaging.
- Comfort working on-site in Pune Division and collaborating cross-functionally with sales, operations, and design teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Familiarity with marketing automation tools, CRM systems, and SEO/SEM practices is an advantage.
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