AUPS
Website:
myaups.com
Job details:
We are seeking an experienced and results-oriented Marketing Manager to lead our marketing function and drive student enrollment through innovative digital and offline marketing strategies. The ideal candidate will have strong expertise in Performance Marketing, Social Media Management, Campaign Management, and Team Leadership.
Key Responsibilities
- Develop and implement marketing strategies aligned with the organization's growth and enrollment objectives.
- Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms.
- Drive high-quality lead generation while optimizing cost per lead (CPL), return on ad spend (ROAS), and overall marketing ROI.
- Manage the organization's social media presence, including content strategy, publishing, community engagement, and performance tracking.
- Lead, mentor, and manage the marketing team, ensuring effective collaboration and timely execution of campaigns.
- Plan and oversee integrated marketing campaigns across digital and traditional channels.
- Coordinate with admissions, academic, and creative teams to support student recruitment and brand-building initiatives.
- Analyze campaign performance using marketing analytics tools and present regular reports with actionable insights.
- Manage marketing budgets, agency relationships, and external vendors.
- Ensure brand consistency across all communication channels and marketing materials.
- Stay updated with industry trends, emerging technologies, and competitor activities to identify new growth opportunities.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of marketing experience, with at least 3 years in a managerial role.
- Proven hands-on experience in Performance Marketing, including Google Ads and Meta Ads.
- Strong experience managing social media platforms, content strategies, and paid social campaigns.
- Demonstrated experience leading marketing teams and managing multiple campaigns simultaneously.
- Strong understanding of SEO, SEM, Google Analytics, CRM systems, and marketing automation tools.
- Excellent analytical, communication, leadership, and project management skills.
- Experience in the education or training sector will be an added advantage.
- UAE experience is preferred.
Preferred Skills
- Data-driven decision-making with a strong focus on measurable outcomes.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced, target-driven environment.
- Excellent stakeholder management and interpersonal skills.
- If you are passionate about delivering impactful marketing campaigns, driving business growth, and leading high-performing teams, we would love to hear from you.
Click on Apply to know more.